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Spotify is apparently entertaining the idea of launching a subscription podcast service as it seeks to build an empire beyond music streaming. The alleged service was raised in a Spotify survey apparently designed for market research.
The poll, spotted by Andrew Wallenstein of Variety’s Intelligence Platform, reports that Spotify is considering four podcast subscription plans, ranging from $ 3 to $ 8 per month. The more expensive plan would include exclusive content, early access to some episodes, and no ads. The cheapest option, meanwhile, would offer access to exclusive interviews and episodes, but there would still be commercials.
The price for Spotify’s subscription podcast plan would come in addition to a premium music subscription, which starts at $ 9.99 per month. It is not known if Spotify is considering music and podcast bundles. Currently, Spotify offers free access to thousands of podcasts.
In a statement to The edge, Spotify said the investigation does not necessarily mean that a product will be released.
“At Spotify, we regularly conduct a number of surveys to improve our user experience,” the statement said. “Some of them end up paving the way for our broader user experience and others are just important lessons.”
Spotify has made podcasts an important part of its platform over the past few years, including signing exclusive deals with Michelle Obama and Joe Rogan. The company seems so confident in its podcasts that it thinks people would consider paying for the content.
Spotify is already the largest music streaming service on the market and steadily builds a massive podcast audience. With a user base already in place, there is certainly a great opportunity for Spotify, as as The edge points out, he could make money without having to pay license fees or royalties to stream the podcasts. It may not be a question of if, but when.
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