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TOKYO – (BUSINESS WIRE) – February 26, 2019 – Starbucks (NASDAQ: SBUX) today celebrates the opening of Starbucks Reserve® Roastery Tokyo, a four-storey tribute to coffee quality, innovation and innovation. human connection. This will be the fifth edition of Roastery, open to the public on Thursday, February 28 at 7 am, reaffirming the 23 years of commitment of the company in Japan. The Roastery pays tribute to the important role that Starbucks Japan has played in the foundation of the company's international growth. The Roastery offers guests over 100 unique coffee and tea drinks and products, as well as a menu of handcrafted Italian Princi dishes for the first time in Japan. It also celebrates the Japanese culture of connection and craftsmanship through the first AMU Inspiration Lounge – from the Japanese "amu", which means "knit together" – to organize community gatherings. It is planned to become the first training center certified by the Starbucks Coffee Specialty Association in Japan. .
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Starbucks Reserve Roastery Tokyo will open on February 28, 2019, celebrating innovations and coffee quality, and will serve as a catalyst for Japan's new wave of Starbucks growth. (Photo: Business Wire)
"Starbucks Japan, the largest international market located outside of North America, has brought 23 years of innovation to the company worldwide," said Kevin Johnson, general manager of Starbucks Coffee Company. "The opening of the Tokyo Roastery will further amplify what Starbucks Japan has been doing in every store in the market for over two decades: innovate and provide the highest quality coffee, a person, a cup and a neighborhood to the time."
Takafumi Minaguchi, chief executive of Starbucks Japan, added, "The Roastery will amplify and inspire the passion of coffee in all Starbucks stores and serve as a catalyst for a new wave of customer-centric growth, passion for coffee and service. Beginning with "Make it yours" As the campaign kicks off in all stores in Japan at the opening of the Roastery, guests will be invited to taste the first Starbucks coffee roasted exclusively in Tokyo, Japan, and available in a variety of beverage-based beverage styles. coffee. "
Collaborative design showcases Japan's natural beauty
Located in Tokyo's vibrant and creative Nakameguro district, the Roastery's enchanting design is inspired by the famous cherry blossom trees along the Meguro River. The glass walls and terraces of the building blend seamlessly into the fabric of the neighborhood, allowing visitors to become familiar with the cherry blossoms and four seasons of the river to reflect the natural beauty and sense of harmony that reign everywhere in Japan.
The Tokyo Roastery is the only location of the Starbucks Roastery designed in collaboration with a local architect. The exterior was made in collaboration with the famous Japanese architect Kengo Kuma. Designed by Liz Muller, Design Manager for Starbucks and Chief Designer of the world's five roasters, the Roastery showcases the work of local artisans to create an enchanting destination for coffee exploration and discovery. The Tokyo Roastery combines traditional and modern design to offer a unique and inspired experience on all four floors.
Upon entering the Roastery, guests are greeted by the largest Starbucks Roastery coffee bar in the world, consisting of four floors and over 18 meters of blush-tinted copper, adorned with copper cherry blossoms made at the hand, which change color throughout the day. The expansive drum was built using the technique of Tsuchime, a tradition of copper threshing, where each person involved in the construction of the Roastery had the opportunity to hammer a part to create its texture and pattern. The unique color of the barrel is counterbalanced by the light wood that has been carried inside to give the store a brightness that is reflected in the traditional Japanese architecture.
Throughout the roasting, local artisans were brought together to integrate their know-how and traditional craftsmanship with the design elements. The wood tile ceiling was inspired by the art of origami, providing a breathtaking visual experience. The bright and airy space carries the light wood used from the outside to the inside, giving the experience an enchanting aura. The wood, sourced from local sources, has been treated with a traditional technique that prevents it from getting old, maintaining the brightness inside and out in the years to come.
Immersive experience in coffee, tea and mixology
The coffee trip to the Tokyo Roastery Reserve is an immersive experience and an education in coffee and its process – from green grain to cup – that starts at the main bar on the first floor. The open floor plan draws guests into the immersive experience, introducing them to the art of roasting, brewing coffee and artisanal beverages. The Reserve Roastery serves the freshest cup of coffee and it is here, on the first floor, that guests can enjoy drinks at the Reserve Café, such as the Brew Brew aged in casks. The Princi bakery serves artisanal and artisanal Italian dishes, freshly baked at the Roastery throughout the day. For the first time in Japan, guests can enjoy fresh bread, cornetti, focaccias, pizzas, salads and more.
An airy staircase leads to the second floor, where guests will be transported in the tradition of Japanese tea to the world's largest Teavana Bar. Exclusive tea drinks, such as Pop'n Tea Sakura Jasmine, including a hibiscus and a cherry iced lollipop on top of a floral jasmine tea, will delight guests with their charming appearance, their Japanese ingredients and their unique flavor combinations, modernizing the tea experience.
On the third floor terrace, Starbucks Japan's first cocktail bar, Arriviamo ™, showcases innovation, mixology and cocktail making. The Arriviamo menu consists of two spirit walls, offering tea and tea inspired cocktails only available at the Tokyo Roastery, including the Nakameguro Espresso Martini, based on chestnut liqueur, cocoa cream and chocolate. Espresso, then paired with a decadent chocolate from the "Nakameguro Green". bean to bar the mark "CHOCOLATE". Wine, beer and classic mixology drinks will also be available.
Conversations with an impact
Starbucks Japan has more than two decades of contribution to the communities it serves. The fourth floor of Starbucks Reserve Roastery Tokyo is home to AMU Inspiration Lounge – a space dedicated to the community to meet for conversations hosted on the social impact. The concept of "AMU", which means "weaving together" in Japanese, is based on human connection and the passions that come together, and Starbucks has long believed in it. For the first time at a Starbucks venue in the world, this intimate space will serve as a platform to welcome change makers and creative thinkers from all over Japan. The first event in April will celebrate the role of women leaders in Japan. The Roastery is expected to become the first certified Starbucks Coffee Association (SCA) site offering training to coffee professionals in the near future.
"We believe that where the passions connect, the future is sparked, and we will propose the Tokyo Roastery as a gathering place to spark new ideas and create impact," said Minaguchi. "The Roastery represents our commitment to promoting moments of human connection over a cup of coffee and using those moments to create a positive social impact in the communities we serve."
With more than 37,000 partners proudly wearing the green apron in the 47 prefectures of Japan and 250 at the Roaster itself, Starbucks Japan will boost the craft and innovation of coffee by roasting coffees every day in small quantity of the whole world in Tokyo and introducing new drinks, concepts and inspiration in the 1,400 stores of Japan. This amplification will begin with Tokyo Roast Coffee, an exclusive Starbucks coffee in Japan, available on the entire market on opening day.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethical research and roasting of high quality products. arabica coffee. Today, with more than 25,000 stores worldwide, Starbucks is the world's leading specialty coffee roaster and retailer. Through our unwavering commitment to excellence and guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share this experience, please visit our stores or online at histoires.starbucks.com and Starbucks.com.
See the source version on businesswire.com:https://www.businesswire.com/news/home/20190226005289/en/
CONTACT: Starbucks Coffee Company
206-318-7100
KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA WASHINGTON JAPAN
INDUSTRY KEYWORD: RESTAURANT / BAR DETAIL FOOD / DRINK
SOURCE: Starbucks Coffee Company
Copyright Business Wire 2019.
PUB: 26/02/2019 21:00 / DISC: 26/02/2019 21:01
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