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The Northeast Grocery Chain, Stop & Shop, has made profits at the expense of its workers, increasing their health care costs, reducing the company's retirement contributions and reducing compensation Sunday vacations and overtime; United Food & Commercial Workers, which includes employees of Stop & Shop, called for a strike almost two weeks ago. Since then, 31,000 workers in 240 stores in Massachusetts, Connecticut and Rhode Island have been fired.
Skyhook, a capitalism watchdog, which unintentionally monitors a considerable number of Americans by tracking their mobile devices, allowing it to create complex files on the public's movements over time – published a report detailing the decline in pedestrian traffic people who are "loyal customers" Stop & Shop (Skyhook describes the analyzed data as "anonymized").
Skyhook found that the number of "loyal customer" visits dropped by 75 percent after the strike began, while pedestrian traffic fell overall by 50 percent. It was found that these "loyal customers" had decided to buy their supplies from their competitors: Hannafords (+ 300%), Market Basket (+ 115%), Trader Joe's (+ 75%), Shaws and Star Market (+ 50%).
The Boston Globe cites unspecified "analysts" who claim that once grocery shoppers pass to a rival, about 60% of them will never come back.
As part of its Stop & Shop analysis, Skyhook identified 840 customers in the strike-affected region who visit the grocery chain at least once a week, using location data from the 100 million mobile devices to which he has access through the software running in the applications of these phones. These data, authorized by users, leave traces on where people have been, said Bairstow.
Skyhook also has a database of venues, including grocery stores, and can track how often visitors visit.
What impact did the Stop & Shop strike have on other grocery stores in New England? [Skyhook]
Stop & Shop loyal customer visits dropped by 75% during the strike [Katie Johnston/The Boston Globe]
(Picture: @Stopdontshop)
(via Super Punch)
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Cory Doctorow
I write books. My latest are: A graphic novel by YA titled In Real Life (with Jen Wang); a documentary book on the arts and the Internet titled Information Does not Want to Be Free: Laws for the Internet Age (with introductions by Neil Gaiman and Amanda Palmer) and a science fiction novel YA entitled Homeland (continuation of Little Brother). I speak everywhere and I tweet and tumble too.
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