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There are similarities between the Christmas Day list and the entire month list. the The iPhone 11 was at the top of both lists. For December, it represented 5.7% of all activated handsets, followed by iPhone 12 Pro Max. The latter was responsible for 5.3% of smartphones activated in the United States last month. With a market share of 3.5% each, there was a tie for third place between the iPhone 12 and the iPhone XR. the The iPhone 12 Pro was the fifth most activated connected phone in the United States, with 2.5% of activations in December. This was followed by the iPhone SE (2.2%), iPhone 11 Pro Max (2%), LG Stylo 6 (1.9%), iPhone 8 Plus (1.7%) and the Samsung Galaxy A11 (1.6%).
Apple’s iPhone 11 was the most activated phone in the US in December
Flurry pointed out something interesting. The iPhone 12 mini is the only one of the four 2020 iPhone models not to make the list. The research firm attributes this to the iPhone SE (2020) which it claims cannibalized the iPhone 12 mini. The latter carries a 5.4-inch screen and is priced at $ 699 and up. The iPhone SE (2020) is tagged at $ 399, which gives it a good price advantage and an even smaller 4.7-inch screen.
Based on activations, Apple was the top US smartphone maker in December
In December, Apple was the largest smartphone maker in the United States, with the iPhone accounting for 46% of phone activations. Samsung was next with 27% followed by LG with its 9% share. The “other” category combined for 17% of December activations.
Speaking of December, year over year activations are down 20%. Flurry says: “Overall, December 2020 smartphone activations are down 20% from December 2019. We believe the underlying driver is COVID-19, which has increased unemployment, reduced unemployment. consumer spending and drove the bulk of online sales transactions. Limitations of family reunions may have also held back the gifts. While the overall adoption of smartphones was declining, a significant volume of devices was still adopted. “
What will the new year bring? Flurry will let us know when he releases January activation numbers in a few weeks.
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