See AIK the rest of life – for 189 SEK 100



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The new championship club AIK launches for the next football season the "eternity card", a card that gives access to home games of the team, all Swedish, during the lifetime of its holder.

The price?

189,100 SEK.

"I really believe that we are going to sell a pair of eternity cards, but I do not dare to guess how much, but I know that some people want to buy the card," says the director of marketing and tickets. AIK, Fredrik Söderberg, in Aftonbladet.

The price of the card is a nod to the year of the creation of AIK, in 1891. All buyers should preferably have emotional rather than economic reasons. For AIKs who like the best seats in the middle of the long side, it takes almost 40 years to win an eternity card, while stand-up fans can wait more than 100 years before the card is worn. its fruits.

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