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"It can be quite difficult with a loud music not to hear the customers, but you get used to it, you do not know the music," she explains in a clothing store in the central Stockholm gallery.
The music sells. There is research that shows. We stay longer in stores with music, but what do employees think of who may have to listen to recurring songs and just some type of music in the end? More specifically, Stefan Carlén, from Handelsbanks förbundsekonom, tells their story.
– Yes, it shows that the music you say … 45% think the music is positive for the work environment, but it's still a big band – a quarter – that says that it's 39; is negative for the work environment, and it is like that seriously. Because it can affect human health in the long run if you feel it negatively, if you feel stress and fatigue, if you feel lonely or if the volume of the problem is high, says Carlén and adds:
"All these problems are regulated to varying degrees and are quite important to those who perceive it as negative," said Carlén.
The survey also shows that the majority of employees have not received any information or education about the role of music for the brand and sales of the company and that it is important for the company. # 39; s experience.
– What we discovered is that the more information and education you have, the better you experience music. I think it may not be that great: when you know the role of music in sales and branding, you get more involved in all your work. So from the point of view of the work environment, it is important, but I also want to emphasize that it is also important that the brands of companies make sure that the staff live the brand and involves more.
Carina who works In a clothing store at the Galleri, in the center of Stockholm, feel included in the shop's work to build its brand also with regard to music.
– Yes, in volume, because there we can lower a little if we want. We are a bit determined because we are still working in the environment.
But you can not join and decide the selection?
"No, it's going to be higher than it is for music," says Carina.
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