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The starting shot for the average runner is gone and the race that takes place between Christmas and New Year has long been the most important rean of the year in Swedish stores.
But according to a new comparison study of Pricerunner The four out of ten sales are pure scams.
– It is important not to be seduced by all the red price tags, but to check that the price is better than what it was before, he says. Nicklas Storåkers, CEO of Pricerunner, reports Expressen.
It is not the first year that similar alarm reports will arrive. Companies often raise their prices for Christmas, and then lower them less than the price they charged in the middle of the day.
– In fact, you are paying more today than many other things this fall, says Nicklas Storåkers.
In general, it is appliances, televisions and men's clothing that sell most often in the midday rain. According to Pricerunner, this is only 11% of the 30,000 most popular products published during the mid-day.
Although stores are able to announce that there is a chance of finding a 50 to 70% discount, the actual sale looks different.
According to Pricerunner, the average rate is only 17%, compared to the rush of Christmas, Expressen writes.
At the same time, the price of 4 out of 10, purchases increased by 25% between fall and Christmas shopping.
Therefore, it is important to compare prices with other stores and how prices have gone up and down over the years in order to really do business.
Another important thing to know is the comparative price shown in the ad, such as a refrigerator "costs only 2999 SEK instead of the normal price of 9 999 SEK"Often, stores compare their selling price to the list price, which the manufacturer often sets high prices – not at a price that the store would establish one day.
But not everything is scammed and arch. According to Nicklas Storåker, it is possible to make real discoveries during the break.
– Of course, it is possible to find good sales. The difficult thing is just to discover them when they are mixed with a lot of bluffreor.
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