[ad_1]
Soon as traditional as Call duck On Christmas Eve, New Year's resolutions to begin to exercise after the New Year have grown. Although the January issue has declined slightly in recent years, there is still a large proportion of people beginning to train for the New Year.
– We could summarize his year and think that now I take a new label. Some targets have been set for the next few years and training is important, but we also note that this year, at least with us, we have spread the new membership subscription over the year, he says. Lars Malkar, CEO at Malkars.
But despite that, it's It is difficult to avoid the fact that the gym is filled in January and February.
– Maybe the peaks are not as high as before, but rather that the lowest level has risen over the years. However, the month of January is an opportunity for more people to take the plunge and begin their training.
Why do you think more people are going to the gym in January?
– We always strive to take care of ourselves. Whether we want to lose weight or become good in the race. And then it's a point of psychological breakdown at the beginning of the year when you feel that I should seize it at the beginning of the year and that you will then look to the future.
There are always people who stop going to the gym after a few months – something we like to lose.
– Today, you see training as something you do over time and it's not that "now I should start coaching" and that you train so for a few months. It does not favor anyone. I think it is good that in the industry, you are working with more campaigns and that you can get people to come and work all year and not just at the beginning of the year. .
Do you work a lot with campaigns around Christmas and New Year?
– We try to follow the activities and the people who train here. But it's also about campaigns and offers, and it's usually so that those who seize a campaign have already thought that you have to train and when the opportunity arises – well, you're going to go out well.
Do you have any advice? Tipping to the editor by clicking here.
Source link
