The advertisement of Petter Stordalen has been withdrawn for the service of employment

Recruitment is a difficult problem for many managers and companies. How do you get involved in the best way and what should you have as a strategy to find your best candidates?

Petter Stordalen, a leading hospitality mogul and investor, certainly knows how to create businesses – but the employment service has not been impressed by his offer.

In fact, the labor market information report that the Swedish employment service has become so much provoked by the announcement of the king of hotels that it has removed it.

This is an advertisement from Nordic Choice Hotels, the Stordalen hotel chain, which is considered discriminatory.

In the text, which is originally in English, it says roughly;

"We do not employ people with disabilities, immigrants, people with criminal history, homosexuals, norwegians or divorces. We hire people"

Petter Stordalen reiterated that diversity meant a better culture and that the purpose of advertising was to challenge prejudice and make people think.

The channel has many international guests and would like to see the international applicant, they explain to the Labor Market News.

"We want everyone to be themselves, an individual, not put in a box," said Kai Stava-Husebø, head of recruitment of the hotel chain.

Kai Stava-Husebø adds that they have been using the text for over three years already.

The public employment service states that it has withdrawn the announcement after filing a complaint. In turn, Choice Hotels said to have been shocked by the stop of advertising arguing that it would be discriminatory.

According to the Labor Market News, this has led the authority to prevent the chain of hotels from posting ads.

"In Norway and Sweden, we have become so easily raped that we can not tolerate anything," said Kai Stava-Husebø.

In a follow-up article, labor market information indicates that the hotel chain, which was closed to publication, has again been given the go-ahead.

"It has now been shown that they had been improperly suspended at one of our ad publishing services. This has been rectified and we regret not having known it." before, "commented the press service of the Public Employment Service.