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According to PostNord, Swedes bought SEK 6.7 billion on Black Friday this year. This represents an increase of 27% over last year.
READ MORE: Warning: Watch out for Bluff Tours on Black Friday
Become established
The PostNord survey also shows that the shopping weekend was really established with the Swedes, 96% of them saying it was a black Friday.
In addition, more than a third of Swedes were able to make purchases during this day.
Many have dedicated themselves
On average, each person bought $ 2,635 more online than in physical stores. Consumer electronics and clothing were the most popular products.
The survey also reveals that more than all other people have first sued and that more than one in ten has bet on Christmas shopping.
READ MORE: The value of Christmas presents is not in the money
Now the Christmas trade is underway
In trade, Black Friday is considered the beginning of the Christmas trade, which should also set a new record this year.
According to PostNord forecasts, Swedes will be exchanging Christmas gifts for just over 8 billion Swedish kroner, 15% more than last year. It is also likely that a third of Christmas gifts will be exchanged online.
READ MORE: Black Friday should break the record
Footnote: The survey was conducted by Kantar SIFO from a representative sample of the population aged 18 to 79, making a total of 1388 people.
Sales at Kronoberg
Klarna has compiled a list of sales growth Black Friday 2017-2018.
The ..
Sales at Kronoberg
Klarna has compiled a list of sales growth Black Friday 2017-2018.
This shows that Kronoberg had a 28% increase.
How many sales have increased in municipalities:
√ Lessebo, 52%
√ Uppvidinge, 39 percent
√ Växjö, 35 percent
√ Älmhult, 32 percent
√ Tingsryd, 29 percent
√ Alvesta, 20 percent
√ Ljungby, 18 percent
* Markaryd is not included in the statistics
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