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The European Data Protection Ordinance, DGPR, adopted in the spring of 2018, imposes new and strong requirements on businesses and organizations in the processing of data relating to individuals.
For example, users of a website must explicitly recognize that the data you generate is used by a company. This also requires approval if the data has to be sent outside the EU.
Businesses can only collect data on Internet habits for a specific purpose. If the information is to be used for another, or resold, the user must know and approve them.
Individuals also have the right to access the data that a company has collected about you, as well as the right to be "forgotten", that is, to delete stored data.
Source: Europa.eu, Data Inspection
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