Ikea "ideal partner" of H & M



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The entrance of the sphere Ikea provides a flooring according to analysts.

The Interogo Incognito entry in the H & M property listing constitutes a floor price for the share in the clothing company.

This explains Daniel Schmidt, an analyst at Danske Bank for Bloomberg News, about the sharp decline in H & M stocks in recent months.

"H & M has gone from planning to realization and the focus has shifted to what it should be: the H & M brand," says Daniel Schmidt, who also talks about H & M.

Interogo, which is part of the Ikea sphere and manages the financial investments of the sphere, entered H & M in September and increased in October. The last piece of known data regarding participation is 12.3 million shares, which corresponds to 0.7% of the share capital of H & M.

Ikea "could be an ideal partner" if the Persson family chose to buy back the company on the stock market, says Daniel Schmidt in Bloomberg's article.

As reported directly by the news agency, Anders Dahlvig, former CEO of Ikea and a member of H & M's Board of Directors since 2010, previously worked closely with the two ultimate investment managers of Interogo in the clothing company.

What has not happened in Direct Reporting is that H & M's president and chief proprietor, Stefan Persson, has been on the Ikea board for a few years in the 1990s. In an interview with Svenska Dagbladet Næringsliv at the end of 2017, he drew a parallel between H & M and Ikea, an unlisted company, on the headlines of the clothing company's development.

"These war bonds, the first pages and the demands of retirement make it work as long as the company is on the run," he said.

"We have about the same growth figures, but rightly, I'm not questioning anybody's knowledge of their sector," Persson told Svenska Dagbladet in December 2017.

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