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When I open Facebook today, I do it with the same feeling as when I buy a useless gadget or that I can get on a plane. I know that what I do is bad and yet I do it.
Facebook has become an integral part of the community infrastructure, hard to avoid for those who do not live completely disconnected. The images of cute kittens can be suspicious, but for me, a journalist, social media is an important work tool. The importance of Facebook to attract digital reading has declined after the algorithm has been adjusted to reduce news links, but the proliferation in social media remains important. Even in private, it is difficult to avoid Facebook when its social life is planned in different groups of interest groups.
The incremental criticism of Facebook which, after the heels of Mark Zuckerberg, was revived by the fact that Facebook, as opposed to criticism of society, via a Republican public relations company, toppled anti-Semitic propaganda against financier George Soros who has become the ultimate extremist union for all he thinks plague the world.
I thought I had finished with Facebook earlier, but I've never been closer than after the reports on Facebook and George Soros.
Facebook was taken on the bed after the US presidential election, when Mark Zuckerberg, nonchalantly, signaled that the election was manipulated via Facebook by Russian misinformation campaigns. They always seem to have a hard time grasping the scale of the criticisms addressed to them as well as the skeleton of the company.
And what does this skeleton consist of? That the algorithms, in order to lighten the engagement of the user, appeal to the worst pages of humanity. Conflicts, group reflections and polarization are used to fill the profits of the business at the expense of the prosperity of democracy.
That Mark Zuckerberg and his closest colleagues at the FB Summit have so much trouble getting to the bottom of criticism, to understand a two-part documentary broadcast on SVT in recent weeks: "Facebook, friend or foe?".
In the technologically optimistic Silicon Valley, it was not found on the map that technological development could also create a black background. And in this case, it would not be more difficult to correct than to aim a little more algorithm. Companies such as Facebook and Google have an idea of the spread of light around the world, until recently celebrated as centers connecting the inhabitants of the planet.
Mark Zuckerberg is like a chef hailed as fake and with an apology without conviction who try to say that his buttered and creamy establishments make the customers of the restaurant grow.
In the New York Times, the columnary Jim Rutenberg writes a thoughtful essay about Zuckerberg, where he sees the movie "The Social Network" shortly after a decade after the premiere.
Mark Zuckerberg appears as the misunderstood nerd and arouses public sympathy, "says Rutenberg, but today we see young Zuckerberg portrayed in the film with a different look, seeing a model that Zuckerberg promises to heal and to improve, but it is only an assertion of fancy and that nothing should stop the goal of Facebook's growth, no matter what the consequences .
Facebook has a long way to go to regain confidence. In anticipation of this, I will send the link to this column on Facebook. What are the options for?
Read more: Other reviews and comments by Kristian Ekenberg
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