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Social media Almost 30% of the biggest subscribers to the Swedish twitter account are fraudulent accounts. It shows a criticism made by Swedish advertisers.
With the help of third-party services, Twitteraudit and their Faker-status counterparts, they reviewed 300 of Sweden's largest and most influential accounts. According to the first tool, 24.44% of their follower accounts are constituted. The second is about 30%.
"As an advertiser, we want to reach a real audience with a sincere commitment and I think we need to become even more critical about the data we receive and monitor it when it comes to there are real people who see our messages or that it is a cure or wrongdoers, "says Tero Marjamäki, head of communications at Sweden's Advertisers, in a statement Press.
Twitter itself means that it's hard to define what's a fake account. "Because Twitter is open to many users and profiles, it's hard to draw a clear boundary – for example, an account is registered for God, is it true or false?" But we are working to make sure that it is a real person behind all accounts and, for example, we have an email confirmation of his account, "says the head of European public policies of the company to Swedish advertisers.
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