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"Is Napa hibernating?", Recently asked southeastern Switzerland for a rather disturbing article. The news portal accompanies the bear closely in reporting – all to the pleasure of reading. The stories of Napa are regularly among the most clicked. If the bear is not looking long, a message follows immediately after re-emergence: "After 53 hours, you can use a little fresh air, is not it?", A-t said last week, for example.
Bear Napa gets comfortable in his box (Video: Arosa Bärenland)
Presumably, the relief after Napa's nap was excellent. Similarly, when it was discovered that the bear would not winter, but only hibernation. Napa has long been a media star: a live webcam broadcasts images of bear country in real time, Napa has a Facebook account and an Instagram account and each receives thousands of likes on snapshots.
Thousands came to see Napa
The hype around Napa is a delight for Arosa tourism. Because the bear has brought to the destination many new visitors. "In two and a half months, we have recorded 35,000 entries to Bearland," said spa director Pascal Jenny. According to a survey of 1,000 Napa fans, 60% said they were in Arosa for the first time and 55% spent the night in Arosa. "This figure is corroborated by the growth of overnight stays by 20% over the previous year," Jenny said. He is more than satisfied with this result: "The numbers are fantastic." Of course, we were hoping for growth across the country of bears, but in this mass, we could not expect that.
Napa Night Tour (Video: Arosa Bärenland)
Useful answer to social media
What Napa brings to the destination in francs and cents is hard to estimate. Of course, he brings more nights and is an important ambassador of advertising. "It's hard to say how much money should be invested in a campaign to achieve the same goal," says Jenny. The basic assumption is that one percent of the growth of summer activity requires about 150,000 Swiss francs in investment.
Extrapolated to the response to Instagram, Facebook and others: "To achieve the same effect as Napa on social media, we would have spent between 600,000 and 700,000 francs," says Jenny
Gspänli for Napa
In addition to Napa next year, two animals coming to Arosa. "We are confident that we will be able to show visitors two more bears at the opening of the season in June 2019," Jenny said.
But it will take until that happens. Since bears should come from non-EU countries, import and export permits are required. In addition, a quarantine period is required. "Once a bear has been located, it will take a few months to find a better home in Arosa."
(Jeb)
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