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A turning point in the Swiss discount market: Aldi and Lidl now generate as much revenue as Denner. However, the Migros subsidiary has more than twice as many branches as the Germans. This is indicated by the new figures from the market surveys.
Change of custody in the Swiss retail trade: The two German discounters Aldi and Lidl achieved a turnover of 3.23 billion Swiss francs last year. For the current financial year, the GfK Switzerland market research experts expect a sales performance of CHF 3.50 billion.
Thus, the two discounters get the subsidiary Migros. Denner achieved a turnover of 3.34 billion francs in 2018. "Aldi and Lidl together have twice as many branches as Denner," says Michel Rahm, GfK expert, about Blick. "They have adapted well.Swiss customers have learned that there are two new food suppliers able to offer low prices and satisfactory quality."
Pioneer of the reduction as strong
In fact: As the study published by GfK on Tuesday shows, Aldi and Lidl are found in 321 discount stores with a total surface area of 321,000 square meters. On the other hand, Denner has 817 branches (including satellites). GfK only knows the sales area of 537 Denner branches. It is 212 320 square meters.
The Germans have been in Switzerland for 14 and 10 years respectively. Discount pioneer Denner celebrated his 50th birthday in 2017.
"Aldi and Lidl have become a constant in Swiss retail for many years," said Rahm. It should not be forgotten that the Migros subsidiary is "extremely strong" on the market. And recorded above average growth. The only number that Denner should be concerned about at the moment is the decrease in the number of satellites.
Turnover in the retail sector by turnover is led by Migros (see chart). Second, Coop, then Migros subsidiary, Denner. The overall retail business in Switzerland has achieved a turnover of 91.3 billion francs in 2018. This is about as much as last year.
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