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- The Netflix streaming service attracted fewer new subscribers than expected.
- In the United States, the number of subscribers has even declined.
- Competition in the streaming market is growing. Several new suppliers are growing on the market.
On July 4th, on the occasion of Independence Day, Netflix launched the new season of the successful science fiction series Stranger Things. In four days, the series has been viewed more than 40 million times. Netflix will continue to need a keen sense of successful in-house productions to cope with the ever-increasing competition in the streaming market. Wall Street is at least shocked by the latest quarterly figures.
Fewer new subscribers than expected
Worldwide, only about half of new subscribers were earned as planned in advance. In the United States, the number of subscribers has even surprisingly declined to around 15,000, with analysts expecting more than 300,000 new customers.
This latest development is alarming because the competition on the streaming market has not started properly. Disney wants to launch its own streaming service with Disney Plus in the second half of the year. It means more competition for Netflix. In addition, Disney can subtract Pixar movies, the Star Wars saga or the Netflix Marvel universe.
Is the flight finished?
The most popular Netflix series include Friends and The Office. But as NBC Universal and HBO, which hold the rights to both series, have their own offerings for next year or next, Netflix will likely have to do without these successes in the future. Last year, Netflix spent more than $ 12 billion in content. Experts expect this spending to reach at least $ 15 billion this year.
A hit like House of Cards or Stranger Things can not be guaranteed. Some analysts believe that the recent quarter could indicate that Netflix has the best of times.
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