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D The United Kingdom Data Protection Authority fined $ 500,000 ($ 565,000) for millions of user data submitted to Cambridge Analytica. "Facebook has not provided the protection they need under the Data Protection Act," said Elizabeth Denham, chief privacy officer for the country. In addition, the company was not transparent with its information on how data can be collected and exploited on the platform by third parties.
The relatively small amount of punishment owes the social network to the calendar. The Cambridge Analytica scandal, which struck in March, goes back several years. It falls under the British Data Protection Act of 1998, which defines this penalty as an upper limit.
The new European Data Protection Regulation (DSGVO), in force since the end of May this year, provides for a penalty of up to 20 million euros, or 4% of the figure. annual business of the company. In the case of Facebook, this would represent around 1.6 billion euros. In contrast, the penalty imposed corresponded to sales of just under six minutes in the first quarter.
"It was a very serious offense," said Denham. "According to the new rules, she would expect a much higher sentence." When asked in a TV interview, if she could go into the future at hundreds of millions of pounds, she replied, "it could be.
It's not just about Companies also care about their reputation because users want to have the impression that their data is secure. "
Facebook acted too late at Cambridge Analytica
In this case , the data of 87 million users had been collected via a Facebook application, which served as a questionnaire, and were forwarded to the consulting firm Cambridge Analytica. The missing company, whose CEO in internal negotiations boasted of being able to influence the elections, had backed the team of the future president Donald Trump in the 2016 US election campaign.
The Cambridge Analytica company had always emphasized the data thus obtained not used in the US election campaign. However, UK data protection investigators now conclude that US voter data has been processed by UK employees of Cambridge Analytica in the UK. It was a flagrant violation of the American electoral law.
"As we said earlier, we should have done more to investigate the allegations against Cambridge Analytica, we should have done something in 2015," said Erin Egan, chief data protection officer at Facebook. . The American company works closely with the authorities.
The UK Data Protection Authority's largest survey
Facebook now has 28 days to challenge the sentence. The UK data protection official said the survey was "the most important investigation that the DPA has ever conducted," Denham said. It is far more than a punishment and persecution of "criminals", she said. "My real goal is to restore confidence in our democratic system."
As a result of the investigation, eleven political parties across the country – all of whom had a deputy at the beginning of the investigation in the spring of 2017 – were asked to pay more attention to the rules of Data protection.
The Lifecycle Marketing company and his daughter Emma's Diary, complete packages, are named by their name promises with baby products after a user has given detailed information about himself.
The opposition Labor Party confirmed its cooperation. The authority did not provide further details, but offered more detailed inquiries. Lifecycle Marketing stated that they had always followed all the regulations.
Continuation of the Brexit Referendum Inquiry
As part of the Brexit referendum, the agency also announced new investigations. Among other things, she wants to reconsider the allegation that insurance company Arron Banks uses insurance data insurance documents for the Leave campaign and used the insurance center. calls from his company for the campaign.
Banks contributed by far to the largest funding – £ 8.4 million in donations and loans – to the Leave campaign. The origin of this sum is still debatable. Banks reject any suspicion, the economic situation of its companies is considered sick.
Also collecting data from the other side of the Brexit question, the Rest campaign, the data protectors want to take a closer look.Another intermediary announced Denham for the end of October.
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