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Recent Act in the Dolce & Gabbana Affair: The Italian brand was launched this weekend by major online stores and department stores such as Net-Aporter.com, Lane Crawford, Yoox and the Chinese online stores Alibaba, JD, Secoo, VIPshop and NetEase dropped. You will no longer sell Dolce & Gabbana items – neither online nor in their stores. How did you get there?
A week ago, co-founder of the label Stefano Gabbana, 56, once again had one of his already unpleasant and legendary Instagram fights against a user. Again, it was racism. As far as commercials are concerned, Dolce & Gabbana was launched last week in China: a Chinese model must appear in the movies, among all sorts of giggling laughs, a huge portion of Napoli spaghetti and a pizza with chopsticks . In doing so, the eater must let pass the condescending comments of a male voice.
Parade canceled in Shanghai
In particular, this voice has been perceived by Chinese users as chauvinistic and insulting. Last week, the Dolce & Gabbana controversy was Weibo's number one, the Chinese Youtube, with more than 120 million hits. Instagram Unveiling the Accountant Diet Prada, who discovers and publishes copies and fakes in the fashion industry, has been instrumental in the discovery and spread of the scandal. Half of the Diet Prada group is an American Chinese and has already shared Stefano Gabbana's verbal misdemeanors on Instagram.
In any case, the pressure on Dolce & Gabbana on Wednesday became so strong that the Shanghai Cultural Affairs Bureau canceled Dolce & Gabbana's planned parade in the metropolis. Many Chinese stars such as Zhang Ziyi (Crouching Tiger Hidden Dragon) had already canceled their participation in the show. The Italo label was shocked to say that their account had been hacked and that they had canceled their own show.
On weekends, in a hurry sorry video published and removed unsavory ads. Nevertheless, Dolce & Gabbana's expansion campaign in China with the #dgloveschina hashtag has completely failed. When and if manufacturers such as Net-Aporter.com Lane Crawford or bring the Italian brand in the range, we are also more than surprised.
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