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The dead say they live longer. This also applies to Nokia, the old darling of mobile phone users. Because Nokia has regained one of the top positions in the Swiss smartphone market. The market remains dominated by Apple and Samsung.
In terms of operating systems, Google's Android system is the most prevalent in Switzerland, as shown in the survey released Wednesday by Comparis Comparisons. 56% of smartphone owners use an Android device, compared to 54% the year before. 44% have an iPhone after 41% the year before.
In Android phones, Nokia is striking. The Finnish manufacturer of mobile phones ranks fourth with a usage rate of 3%, according to the study. Nokia has surpassed its competitor Sony. In this case, the utilization rate was cut in half from 4% to 2%. Huawei defended third place. Contrary to the global trend, the world ranking however holds only a market share of 8% in Switzerland.
More for Apple, Minus for Samsung
The top two ranks continue to share Apple and Samsung by far. Apple gained 3% over the previous year (from 41 to 44%). Meanwhile, Samsung left 3 percent of feathers (39 to 36 percent).
Mr. and Mrs. Schweizer currently use the Apple iPhone 7 and 7 Plus (10%) as well as the Samsung Galaxy S7 and S7 Edge (9%).
Small long users
The vast majority of Swiss have recently changed device: a third of respondents have the current smartphone for less than a year. 44% say they own the device for one to two years. And only one in five uses the phone for 3 years or more. (SDA)
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