The Cebit computer show is being removed

The German Cebit computer show is abandoned. Operators have attempted this year to reorient the largest exhibition of its kind, but the number of visitors has continued to plummet.

The Cebit is the story: the largest computer show in the world is scheduled. The German press agency learned business circles. The staff would be informed at that time, confirmed a spokesman for the company. This year the organizers of Deutsche Messe AG have tried to reposition Cebit as "the first digital event in Europe".

Massive loss of visitors

In total, Cebit only attracted 120,000 people to the exhibition site in a new form – again significantly less than in 2017 with 200,000 visitors. In summer, Cebit manufacturers came to a positive conclusion of their new concept. For the first time, the fair was launched after years of decline in the number of participants in a retouched dress with a festival character. Oliver Frese, a board member of Messe, said that all goals had been achieved.

At best, at the turn of the millennium, the fair had counted up to 800,000 visitors, then the curve was falling continuously. The old and the new Cebit can not be compared, stressed Frese in mid-June. Exhibitors and partners were all satisfied. Economically, however, this enthusiasm has not necessarily been reflected.

In addition, the Ferris wheel was free

For the first time, the Cebit took place this summer in June, instead of March. Robots and autonomous vehicles were introduced, the SAP software company has contributed to the relaxed atmosphere with a giant wheel – and donated a new landmark to the fair. "We want to be the biggest event of the digital transformation and also attract younger target groups," Frese said shortly before the show began.

Major exhibiting customers such as Hewlett Packard Enterprise, Vodafone, and Salesforce have supported information under the new show concept. Microsoft, however, had renounced this year's presence of cebit.

From the point of view of the German industrial association Bitkom, which also sits on the advisory board of the fair, expectations have even been exceeded. The Digital Association has interviewed its small and large member companies, which are "very satisfied with the bank," said Bernhard Rohleder, CEO of Bitkom recently.

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