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The Windows maker is once again the most profitable American company after eight years. There are five main reasons for this.
In 2010, Microsoft sold Apple the crown of the most valuable American company. Now the Redmonds have brought them back. For $ 3 billion, Microsoft beat the iPhone maker and reached a market capitalization of $ 848 billion on Wednesday night.
Apple's share price has long been a source of concern, especially given the sluggish sales of the iPhone. Greg Joswiak, vice president of product marketing, announced Wednesday that the iPhone XR was ahead of the XS Max and the XS Max S. Since its launch in October, the latter two devices offer higher margins.
US President Donald Trump has confirmed the downward trend, saying the company could also suffer additional tariffs on China. The context is a long-standing trade dispute between the two countries.
In addition, Apple's chief, Tim Cook, recently warned that sales in the important Christmas quarter could be below market expectations. Last but not least, many investors have recently cashed and sold technical papers.
But what are the reasons for the return of the Windows manufacturer? There are five key factors: Microsoft has converted Office, its main source of revenue, into a successful subscription model. In addition, we focus in Redmond also on the cloud and separate offers in 2016 Nokia. Launched in 2015, Windows 10 has forgotten the flop Windows 8. All this was initiated by the appointment of Satya Nadella. He replaced Steve Ballmer in February 2014 at the head of the group.
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