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If your holiday idea means enjoying the sun on a "hot sauce package float" surrounded by unlimited corporate brands and Quesaritos (quesadillas fused with burritos), it's better to ask for a holiday now.
Taco Bell has announced plans to open a themed resort, similar in size to Gordita's, with a lounge where visitors can purchase taco-inspired nails and holiday braids. sleep in luxury on a budget.
The bell, in Palm Springs, California, will open for a limited time starting August 9. Bookings will open in June on Taco Bell social media or by registering on a list server.
We do not know yet how much will cost one night in this dream of fast food fever.
"The Bell … will be fun, colorful, tasty and more than what our fans can expect," said Marisa Thalberg, global brand manager at Taco Bell, in a statement. "In addition, just like some of our most sought-after food innovations, this hotel brings something completely new to lucky fans to discover and enjoy."
She says that there will be new food offerings that we do not usually find in your usual fast food establishments.
This is the "greatest expression of the group in Taco Bell's lifestyle" to this day, said a company executive. Bigger, maybe their line of "Cantinas" filled with alcohol, including a handful in New York with dubious offers. Or even when they invited Canadian Bell fans to spend the night in the chain. Or getting married in a restaurant.
They do not say "Live Mas" for nothing.
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