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Target unveiled its long-awaited collaboration with Vineyard Vines on Saturday, and fans of the preppy clothing line rejoiced on social media.
Customers in a hurry even lined up outside the shops to hang their clothes.
And this level of enthusiasm would not seem to have weakened once these shoppers entered the store.
But rumor has it that this highly sought-after collection has also given rise to complaints about long queues and exhausted products.
Such complaints do not go out of the ordinary in the world of retail. When customers encounter a tempting agreement, but realize that it is no longer available, they may get upset. And this frustration will be compounded by the fact that they woke up early to drive to the store or stayed up until midnight while waiting for a launch.
That's what has happened time and time again, as shoppers oppose retailers' websites that collapse on Black Friday or people who exploit Walmart's video game lineup quickly interrupted. Cyber Monday.
Read more: 8 celebrities who like to shop at Target
Target in particular is vulnerable to this phenomenon, given its frequent and limited collaborations with exclusive designers. In fact, a similar situation to the current Vineyard Vines controversy occurred last year, when Target entered into a partnership with the British clothing line Hunter.
And it seems that people who missed out on Vineyard Vines are probably out of luck. Target did not immediately respond to Business Insider's comment request, but the official Twitter account of the brand did. inform a customer frustrated by the fact that the popular "Vineyard Vines" "items" sold out quickly ".
"As this collection is available for a limited time, it will not be replenished," says the tweet. "We apologize for any inconvenience this may have caused you."
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