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Target's Vineyard Vines collection debuted in stores this weekend and, as reported by Aine Cain of Business Insider, some styles and sizes have already run out without any stock to replenish.
Customers used Twitter to express their frustration with the process. The Twitter user @OGPrepster wrote: "The two things I wanted vineyard vines for the target are exhausted … they went live 6 minutes ago". @KimmerKims wrote: "seriously, @Target?! it's not even 6:30 and ALL plus size clothes from the new collection of vines are sold. Was there only 5 of each size? "
So where are all the clothes?
Of course, some of it has landed in satisfied customers. Other items have found their way to resale sites.
Read more: Target has just completed its long-awaited collaboration with Vineyard Vines, but buyers are complaining that the clothes are already out of stock.
The 1/4 zip hooded whale hoodie for girls, which is sold in three sizes out of five, is available on Ebay (see above) for more than double the price of $ 20.
Similarly, the "Women's 1/4 Zip Sweatshirt", initially at $ 30 at Target, is available on Ebay for $ 60.
Articles can also be found on Facebook Marketplace.
A baby romper that was originally at $ 12 can be found for $ 24 on Facebook. A $ 40 backpack now costs $ 70 online.
The results are another example of how the retail economy has been disrupted and reformed by online markets.
While a store like Target is looking to partner with Vineyard Vines to create a more affordable option, buyers will quickly commit to taking full advantage of the demand.
While major retailers like Target and H & M are masters of fashion collaboration, it is increasingly common to find online accessories such as sneakers or concert tickets.
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