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A "terrifying" NASCAR Cup Series sponsored NRA Night Race at Bristol Motor Speedway.
J.J. Yeley is set to compete with Rick Ware Racing's fourth driver at the NASCAR Cup Series at Bristol Motor Speedway, the NRA Night Race Bass Pro Shops.
Yeley is set to drive the # 54 Ford in this 500-lap race around the four-turn, 0.533-mile (0.858-kilometer) high-banked Bristol Motor Speedway in Bristol, Tennessee. He is set to start in 36th place out of 39 drivers.
However, he was initially slated to drive with primary sponsorship from Slayer, an American thrash metal band from Huntington Park, California that was formed in 1981.
Slayer posted about this sponsorship on Instagram, sharing an image of Yeley's # 54 Ford.
However, that will not happen, both Slayer and Rick Ware Racing confirmed, and the reasoning for this development is somewhat bizarre.
Here is what a Slayer says about the matter said, according to Deadspin.
Contributed by: Monster Energy NASCAR Veteran Cup Winner, JJ Yeley, Slayer has been pulled as the primary sponsor, and all Slayer signage has been removed . The incontrovertible PODS Moving & Storage will now sponsor that car. After nearly 40 years, Slayer seems to be terrifying to some as
As a Slayer referenced for their article, PODS Moving & Storage is the sponsor on Yeley's # 54 Ford for this race. PODS is a Clearwater, Florida-based moving and storage company that was founded in 1998.
Here is what a Rick Ware Racing statement about the matter said.
"Rick Ware Racing and Slayer announced for Bristol Motor Speedway several weeks ago. There were no contracts or monetary transactions between parties. Unfortunately, Slayer's brand image and beliefs and Rick Ware Racing and our long-time partners' image and beliefs do not align. As a team owner, we thought it would be best for the partnership. RWR wishes nothing but the best to Slayer and their fans and wishes the band a successful Final World Tour. "
Interesting.
Did they just find out that their views do not align, and they're allowed to just abruptly end their sponsorship agreement because of it?
Of course, there is a lot of Rick Ware Racing.
"No contracts or monetary transactions".
So, what are the most underfunded teams in the Cup Series? Are they running a series?
With all things considered, it really makes you wonder if the true reason Rick Ware Racing has a long history of slayer filming and their "long-time partners" image and beliefs do not align with those of Slayer. Did it really have nothing to do with a financial element, or a lack thereof?
I will not speculate. Those who are in positions where they need to know the answers to these questions.
This is not quite as bad as the Rich Energy-Haas sponsorship debacle in Formula 1, in part because it is likely to be one of the major motorsports sponsorship blunders of 2019.
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Tonight's Bass Pro Shops NRA Night Race, which is the 24th of 36 races on the 2019 NASCAR Cup Series schedule, is set to be broadcast live on NBC Sports Network from Bristol Motor Speedway beginning at 7:30 pm ET.
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