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A few weeks after the initial launch of the UK 3 right-hand drive model, Tesla is now extending the availability of the new version to Australia and all other right-hand drive system markets.
More than 18 months after the launch of Model 3, Tesla finally released the right-hand drive version of the electric car when it was launched in the UK a few weeks ago.
At present, Tesla is also opening its order book for Australia, Hong Kong, Japan, New Zealand, Ireland and Macau, all major right-hand drive markets outside the UK.
Tesla Model 3 in Australia
It is interesting to note that Tesla only opens orders for two versions of Model 3: Model 3 Standard Range Plus and Model 3 Performance:
The cheapest version starts at $ 70,370 AUD (about $ 48,600 USD) and includes local charges.
That equates to around $ 10,000 more than in the US, but imported luxury vehicles are often more expensive in Australia.
For example, it is barely more expensive than the BMW 3 Series, considered one of the biggest competitors of Model 3 in its segment.
Tesla right-driving markets
Historically, right-side driving markets have not been a major source of demand for Tesla outside of the UK and Hong Kong at any given time.
With its cheaper starting price, Model 3 should help Tesla grow in these markets.
Australia and New Zealand could be good drivers of demand.
Japan is a big market with right-hand driving, but Tesla has been struggling in the country and has always been a difficult market to penetrate for foreign builders.
Electrek's Take
I am pleased that Model 3 is finally available in all markets where Tesla is officially present.
We should be able to get a better idea of the global demand now that its availability is wider.
It is also interesting to note that Tesla limits the versions of Model 3 available in these markets.
Tesla has often done it at the launch of Model 3 in new markets, but the configuration choices are different for this launch.
It seems that Tesla is trying to push buyers towards the Performance Model 3. According to the configurator, this is now the only way to get the long-range battery pack and the dual-engine powertrain.
With a moving price of $ 93,579 AUD, the difference between the price in the United States is lower than that of the Standard Range Plus option.
In many ways, this makes the vehicle a better value proposition.
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