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We have received more information on the Critical North American Market from Tesla (TSLA) as the automaker nears its historic delivery target with just one day to go in the quarter.
Tesla’s delivery target for the fourth quarter of 2020
The truth is, we don’t really know what Tesla’s delivery target is for the quarter.
We’re assuming that’s around 181,000 deliveries to reach 500,000 deliveries in 2020, which has been a long-term goal for Tesla.
CEO Elon Musk recently mentioned the goal as achievable in an email to employees obtained by Electrek last weekend, but the goal could be higher internally.
Tesla recently tightened its inside information regarding delivery targets, and it’s extremely fragmented by market in order to keep overall numbers a secret.
However, we have a better idea of where Tesla stands relative to its target.
Tesla is within 1,000 deliveries of its target in North America
Sources familiar with the matter said today that Tesla is around 1,000 units away from its target in North America for the quarter.
The target is likely North America’s contribution to the goal of 181,000 electric cars worldwide, but this is unconfirmed.
With just over a day left in the quarter, the goal is achievable, but it cuts it close.
Other markets are obviously contributing to the target as well, but North America is still critical at quarter end as transit times are shorter for vehicles exiting the Fremont plant.
Tesla still delivers vehicles to Europe and Asia, but the goal is to get cars from the Fremont plant to local markets.
Electrek’s Take: it’s a victory no matter what
Let’s say the target is indeed 180,000 vehicles and Tesla misses it by 1,000 vehicles. This is still the company’s new quarterly delivery record of 40,000 units.
It’s incredible.
But the target of 500,000 vehicles delivered in 2020 is of some importance since it is a long-standing target for Tesla.
On a call for results five years ago, Elon predicted it could happen, and few believed him:
“I remain confident on half a million cars in 2020, and maybe be able to overtake it. It’s in five years. If you go with Tesla five years ago, we were producing 600 cars a year – now we can produce 600 cars in three days. So I think going from here to 500,000 cars per year is a much smaller step.
I think he might rethink his “much smaller” comment after “production hell” Tesla went through with the Model 3, but the prediction is still impressive.
We often joke about Elon’s predictive ability, especially when it comes to Tesla’s autonomous driving, but we need to give credit where credit is due.
Speaking of credit, kudos to Tesla employees who must work tirelessly to reach the goal this quarter when most people are on vacation.
For Tesla shareholders like me, we owe these employees a big thank you for the wild ride TSLA had in 2020.
I hope for them that 2021 will be a little more fluid.
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