[ad_1]
กรุงเทพฯ – 23 Jul – JC & Co Public Relations
– NIA joins the Thai Rice Foundation Contest of the Thai Rice Innovation Award The King's Cup
National Agency of the … Innovation (Public Organization) or NIA with Thai Rice Foundation Under the Royal Patronage Rice Researcher Award of the Year of Rice in 2016 to encourage the introduction of scientific knowledge. And technology has developed into an innovation associated with rice. The opportunity to extend Thai rice. Grow into innovative products and products with unique identities. Reduce competition in price, volume and market channels with neighboring countries. Especially the development of rice to healthy food. Food for Comfort Health Products It also aims to raise the level of commercial rice. The future will have to change. "Traditional agriculture" to agribusiness and agriculture, service or agribusiness are the main uses of innovation to meet the needs of the market.
Ms Chatchai Chaiyarat, Director of the National Agency for Innovation The Organization for Economic Co-operation and Development (OECD) said that in 2017, Thailand exported a record of 11.63 million tons of rice, the largest export volume of more than 5 million tons, accounting for 43 percent of total rice exports. However, there is still competition in prices and volumes with neighboring countries in the high global market. Thailand, Vietnam, Myanmar and Cambodia can produce the same amount of rice. It is a medium quality rice that is suitable for large consumers with limited purchasing power and shows that Thailand is still attached to price competition, quantity and marketing channels. There is also a lack of competition in value creation and value addition. This is something that needs to be seriously developed today.
It can be said that the implementation of public-private partnership approaches between NIA operators and Thai farmers. It can accelerate the development of rice innovation faster. The benefits will be spread across all sectors. The economic opportunity that Thailand is able to compete with is the development of processed products. And innovative products with unique identities. Especially in the group of healthy foods. Food for comfort Health Products And medical and beauty products. Including the introduction of new business models and digital technology tools. It will also create new businesses, new markets and a new source of revenue. Farmers also have the opportunity to reduce price fluctuation. No need to sell in the form of rice alone.
The NIA has set itself the goal of raising rice commercially and, in the future, "rice" is not just a commodity. But he must be changed. "Traditional agriculture" to "Agriculture" and "Agriculture, services or agribusiness" which are mainly used to stimulate innovation. And in line with the market demand. In the past, the NIA has focused on promoting and promoting the development of rice innovations by developing new knowledge-based enterprises. And the use of rice policy for innovation through innovative projects. With the support of more than 50 innovators of Thai rice, the support of about 50 million baht allowed to invest more than 390 million baht.
million. Korn Chatikavanij, former minister Ministry of Finance And entrepreneurs of organic brown rice say that the development of the Thai rice industry and trade must focus on key objectives. East
– the adjustment of consumer vision, which will have to develop the value of rice products to buy more. Whether domestic or foreign markets.
– The development of new farmers will be promoted as a premium product for consumers to recognize value and difference. The public and private sectors need to focus on providing knowledge, information, trends and needs that are changing in the food and agriculture markets. They also need to build a new generation of farmers. In particular, the descendants of farmers are able to continue their agricultural activities in a manner consistent with the current situation by using innovative technology to increase both value and value.
– Develop the advantage of being an agricultural country. Be the leading producer of agricultural production from the upstream to the downstream. Particularly quality raw materials. Food transformed with good taste. Innovative use of organic farming The future will be what consumers want.
– Community Enterprise Development Most rice farmers know how to change the business model. Modern Technology Scientific Process In addition to running a business in a familiar way. Or maybe mix.
Dr. Sumet Tantivejkul, President of the Thai Rice Foundation Under the Royal Patronage, "The Thai Rice Foundation Under the patronage of the Royal Thai Navy, the NIA organized the 2007 Thai Rice Innovation Annual Award to present the 12th year so To select the outstanding innovations of Thai rice and its potential for development.This will benefit the economy and society of the country.In the form of a product.And production process During the course of the year. In the past year, more than 400 Thai rice innovations have been submitted and more than 45 entries have been awarded, showing the value of creating value-added rice products in the country. They are also seeing new rice products.It is a good thing and should be encouraged.
The Thai Rice Innovation Award Awards are divided into two categories: And the Community Enterprise.Using the Criteria for judge the work innovation. Value creation of Thai rice And the potential for commercial development. The winner will receive a plaque from HRH Princess Maha Chakri Sirindhorn. Grandmother The prize money is 80,000 baht. And second prize of 40,000 baht and 20,000 baht, respectively, and two honorable awards of 10,000 baht each This year, the application began from now – September 15, 2018
. National Agency of Innovation (Public Organization) joins with Thai Rice Foundation Under the Royal Patronage Press Conference on the 2018 Rice Innovation Awards: Rice Innovation Awards 2018 with the leadership and trend of Thai rice innovation in the 4.0 era by Dr. May May Chaiyarat, Director of the National Agency of Innovation (Public Organization) Mr. Korn Chatikavanij, former Minister of Finance Prof. Dr. Thanawat Polvichai, Director of the Center for Economic and Commercial Forecasting University of the Thai Chamber of Commerce He also has a special menu of innovative Thai rice, gelato, rice, coconut milk. Wet Rice Longan Cinnamon Wecosystem Cinnamon Cinnamon 9th Floor, Gaysorn Village, Ploenchit Rd., Bangkok
For those who are interested. For more information, please contact National Agency for Innovation (Public Body) Telephone: 02-0175555 Website: www.nia.or.th Or facebook.com/niathailand
[ad_2]
Source link
