The Apple iPhone 11 is all about the camera

Apple enthusiasts who want to upgrade their iPad, iPhone and Apple Watch will not be disappointed.

On Tuesday, at the much-anticipated annual California products event in Cupertino, California, CEO Tim Cook impressed audiences with improved versions of Apple products, including its flagship iPhone.

RELATED: 6 things to expect from Apple's IPHONE 11 event on September 10th

As expected, Apple has announced the iPhone 11, which includes a new wide-lens camera and the highest quality video camera ever found on an iPhone. The device is available in six new colors: purple, white, green, red, black and yellow and will be sold for $ 699. Apple has also unveiled the latest generation of its A13 Bionic chip, which further enhances device performance. The camera has a wide and ultra-wide lens, which allows users to crop and zoom after shooting.

The phone also has a new night mode and a battery that lasts an extra hour.

"Customers love the iPhone and we are always trying to improve it," Cook said during the event. "The 10 R has become the most popular iPhone and the most popular smartphone in the world."

Apple has also announced the iPhone 11 Pro, featuring a 5.8-inch display, and the iPhone 11 Pro Max, featuring a 6.5-inch display. The iPhone 11 Pro is aimed at customers who want to have a ton of advanced technologies in one device. The device is available in green, gray, silver and gold. The display has also been revamped with a brighter, more energy-efficient OLED display. Both devices also include Apple's new A13 Bionic chip.

The iPhone 11 Pro will start at $ 999 and the iPhone 11 Pro Max at $ 1099. Pre-orders for devices begin Friday at 5 pm Pacific Time. They will start shipping on September 20th.

On the front of the iPad, Apple has announced the replacement of its sixth-generation model by a seventh-generation model with a 10.2-inch display and running with its new iPad OS. The camera has better brightness, more angle of view and a chip A10 Fusion. The iPad will start at $ 320.

The company also took advantage of the event to announce the Apple Watch Series 5 which will sell 399 USD for a GPS version and 499 USD for a cell-based model. The new Apple Watch has a permanent display, a battery life of 18 hours and a built-in compass. Apple retains its Series 3 watch but announces its price reduction to $ 199.

The Apple Watch Series 5 is offered in an assortment of new cases and includes international emergency calls, even if you do not have the cellular version of the device.