The CBD Jr. Burgers from Carl's Over Big in Denver

If you have any doubts about the current evolution of 4/20, just attend the inauguration of a day of Carl's Jr. CBD hamburger, Saturday, at one of his restaurants located in the north of Denver.

According to Alex McConnell, District Manager Carl & # 39; s Jr., the restaurant that organized the promotion "had full parking and people waiting in the driving department" just before it opened at 6am.

"As soon as we opened the doors, about thirty people and a dozen cars got stuck in the queue, so we took the lead, that's for sure," he said. told Leafly.

The store reportedly sold 102 hamburgers in the first hour of promotion and about 274 by 9 am It is expected to be sold on approximately 1,000 hamburgers in the CBD, which include locally derived CBD derived from hemp, at approximately 4:00 pm

According to a Rocky Mountain High press release: CheeseBurger Delight (CBD, Understand?) "Contains two 100% Braised Beef Patties associated with Carl's Jr. Santa Fe Sauce, infused with water. CBD oil based on hemp, marinated jalapeños, cheese pepper and Crisscut® fries to give the burger more crunch, all between a superior quality bun. "

The hamburger sells for $ 4.20 each, in the honor of the day, two per guest maximum.

Tourists lining up

There was a steady stream of late-morning guests, many people wanting their CBD burgers to be consumed around lunch time.

"It's a day, a place; I'm here, as well, "said Sasha, 32, from New York who now lives in Las Vegas and who was celebrating her birthday on her way to Denver for the 4/20 festivities.

Among the 4/20 customers, there were many who appreciated not only the concept of a hamburger at CBD, but who also had good reviews of the hamburger.

"We have to … go there … and try it."

"I liked the hamburger setup itself because I like jalapeños and that stuff on my hamburgers," said Bryan Medina, 25, a native of California and living in Denver for about 10 years. years. "When I saw the configuration, I was already sold. When I saw the CBD, I said, "You know what, we have to do it."

The restaurant is expected to sell its 1,000 hamburgers at the CBD at 4 pm aujourd & # 39; hui.

Bryan was accompanied by his friend, Raamon Thomas Jr., a former budtender from Denver. After their stop at Carl's Jr., the two headed for Fort Collins to participate in a video game tournament.

"We were talking about it a few days ago," added Raamon, "saying," Hey, a hamburger at the CBD! ". I have always defended the CBD. I know it's not like THC, does not lift you but still relaxes the body. And I thought, "We have to … go … and try it," he laughed, emphasizing the table.

In terms of taste, both had very detailed opinions about the burger at CBD.

"I love jalapeños," said Bryan after eating a big bite. "Nice big pieces, juicy. Not bad as a composition on hamburgers. I think they had the right sauce. "

Raamon said the burger was "awesome" and noted that the CBD sauce gave it a "very subtle hint of earth, all in all, a decent burger."

A larger deployment to come?

Tracy Lathrop, 32, and Ryan Schuiling, 44, both from the Denver metro, have also ventured north of town to try this unique hamburger.

"It normalizes the CBD and its perception," he told Leafly, "and could perhaps destabilize the public by letting them know that it's not a product." dangerous chemical, especially in these small doses.This will not hurt anyone – and at least if it will help people – so if that's the case, it's a fun promotion here.I think that this could be an interesting menu item, and that this could be the beginning of something. "

According to BloombergCarl's Jr. is still in the process of keeping its hamburger at the CBD in the form of a one-day promotion, reserved for 4/20 people, or extending the sandwich to other markets. One of the company's executives told the press service that "many" of its franchisees said they also wanted to test the CBD hamburger.