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The original video begins with a crowd gathered around a stack of black and blue crates of milk as a pink haired woman, dressed in a sports bra and leggings, begins her climb up the pyramid .
She places her foot on the first crate, then the second stacked crate, and somewhere around the third stack, the tower under her white flip-flops begins to wobble and she falls, sending the pyramid of milk crates collapsing onto the lawn. .
The video, first posted to Facebook earlier this month, is believed to be behind the so-called milk crate challenge, a viral trend in which others attempt to conquer their own milk crate tower. , often falling in the same fashion as the unidentified pink haired woman in the original video. The videos received millions of views on platforms like TikTok, Facebook, and Twitter, and countless copiers posted their own challenges on social media.
But concerns from doctors and safety experts have led some social media platforms like TikTok to remove videos from the challenge, in a bid to prevent others from sustaining serious injury.
Atlanta, Georgia-based orthopedic surgeon Dr Vonda Wright said other surgeons like her shared videos of the challenge and encouraged their supporters to refrain.
“This is probably the one I’ve seen that has the greatest potential for bodily harm that will not only take people out of their daily lives, but could have lifelong implications,” she said.
Don Caldwell, editor-in-chief of Know Your Meme, said the Milk Crates video, which the memes database has dubbed the “Walk On Milk Crates Challenge,” is part of a well-known internet video genre. under the name of “failure video”. He said he saw comparisons to the “Tide Pod Challenge”, in which participants allegedly consumed Tide’s laundry detergent pods, in terms of the dangers associated with the trend, the milk crate challenge could be. riskier.
“I’ve seen quite a few people compare it to the Tide Pod challenge,” he said. “I think the Tide Pod challenge, there was an air of people pretending to do it but not actually doing it because you can easily pretend to try to eat a Tide Pod… with this milk crate challenge, c It’s pretty hard to pretend, “he said.
It is not known how many minor or severe injuries were sustained during the challenge, but some of the more viral videos show those climbing the pyramids with heavy falls.
In light of the potential dangers associated with the challenge, platforms like TikTok have disabled the ability to search for the term “milk crate challenge” and some videos of the challenge have since been removed.
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our community guidelines to discourage such content. We encourage everyone to exercise caution in their behavior, whether they are online or offline, ”a TikTok spokesperson said in an email to NBC News.
Wright warned that a person attempting the challenge could suffer injuries such as a wrist fracture, forearm fracture, femur fracture, ACL tear, or concussion with bleeding from the back. head that could potentially lead to lifelong damage.
She added that because hospitals across the country are already overcrowded with Covid-19, participating in a challenge that could send someone to hospital means the participant could wait longer than usual for treatment.
In order not to overwhelm hospitals, Wright encouraged those considering the trend for milk crates to drop this one.
“I understand it’s fun, but let’s use our brains for something other than banging our heads on the ground,” she said.
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