The craze for herbal meat allows consumers to "catch up with the future": Impossible Foods CFO

The most popular trend among investors and consumers is meat of plant origin.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Parts of Beyond Meat (BYND) have grown more than 240% since they started on the public market just two weeks ago. "data-reactid =" 16 "> Beyond Meat shares (BYND) have grown more than 240% since they started on the public market just two weeks ago.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "And earlier this week, & nbsp;Impossible Foods has announced another $ 300 million& nbsp; a series of recent investors including prominent figures such as JAY-Z, Trevor Noah, Alexis Ohanian, Penn Kal, Katy Perry, Serena Williams and will.i.am. "data-reactid =" 17 "> A week later, Impossible Foods announced additional funding of $ 300 million, including some of the most recent investors such as JAY-Z, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Serena Williams and will.i.am.

The company has now raised more than $ 750 million since 2011.

Impossible Foods' chief financial officer, David Lee, participated on Wednesday in the daily live broadcast of Yahoo Finance's final series, The Final Round, to discuss the company's latest fundraising and fundraising. The future of the company. And Lee said that according to him, at least some of the recent enthusiasm aroused by the space of herbal meat is that consumers "catch up with the future".

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" At Impossible Foods, what we saw [are] tremendous increase in demand on our current 7,000 sites, "Lee said. "But above all, we also see big players in the sector, like RBI (QSR), owner of Burger King, announced on his own announcement of results that they would like to see Impossible Burgers on 7,200 of their sites in the United States. "data-reactid =" 20 ">" What we saw at Food Impossible [are] tremendous increase in demand on our current 7,000 sites, "Lee said. "But it's important to note that big players in the industry, such as RBI (QSR), owner of Burger King, are announcing by themselves that they would like to see Impossible Burgers on 7,200 of their sites in the US

"In Asia, Hong Kong, Singapore and Macau, our business has increased three times since March. And this is largely the offer we went to the market, this Impossible Burger 2.0 … But it is possible that the rest of the world is catching up. "

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Earlier this week, Lee & nbsp;says the Financial Times& nbsp; this demand for the company's products is "unprecedented". "data-reactid =" 33 "> Earlier this week, Lee told the Financial Times that demand for the company's products was" unprecedented. "

Lee told Yahoo Finance on Wednesday that Impossible Foods' manufacturing process was designed from the outside so as not to be bothered by a single entry, but it's still difficult for the company to predict "in which week, in which month the request would come.

"Synchronizing global demand with supply, I think it will be an ongoing challenge for any company serving the global meat market," Lee said. "It's such a big consumer movement that we will have to continually try to plan."

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<p class = "canvas-atom text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Myles Udland is a journalist and presenter at Yahoo Finance. Follow him on Twitter@MylesUdland"data-reactid =" 37 ">Myles Udland is a journalist and presenter at Yahoo Finance. Follow him on Twitter@MylesUdland

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