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Apple will announce some new iPhones. Before the end of the year, it will sell tens of millions of these phones worldwide, each sale averaging a price equivalent to that of a manufacturer of smart phones. In about a month, Google will offer its replica in the form of Pixel 4. The Pixel 4 will not be the source of big statements on sales figures, because Google will probably have the chance to crack even a million units before 2019. ends, if the struggles of Pixel 3 are any proof.
After three years and soon four generations of Pixel smart phones, Google has not managed to generate significant traction in the market for its internal smartphone brand. He even reneged on his promise to maintain the "premium" Pixel brand by launching two mid-range smartphones, the Pixel 3a and 3a XL, earlier this year. Both offer performance comparable to Google's much more expensive Pixel 3 and 3 XL in Pixel's performance metrics: photography. This has raised fears that Pixel's desperate desire to expand its market presence will no longer allow cannibalize the high-end sales it generates, as well as compromise the launch of the next generation of its phones. .
The Pixel 4 promises to offer even more powerful photographic prowess to Google phones, by offering two rear cameras (a first for a Google smartphone) and probably a form of hybrid zoom that will allow the pixel to take pictures with a magnification effective 8x. This is in addition to a host of supposed camera functions that will almost certainly be exclusive to the launch of Pixel 4, some of which will fall back on Pixel 3 and 3 XL via software updates (and probably, next year, on Pixel 4a) Pixel 4's other remarkable pen will be the next-generation version of the company's digital assistant, which Google has described as a quantum leap in experience and performance during its current incarnation. It will also be the first Android phone to use a secure native OS face unlock (previous iterations did not work with Google Pay or biometric authorization in third-party applications), and also includes Soli radar gesture commands. Google. It is clear that all of these features are Google's greatest strength over its competitors: AI and machine learning. What is less, is how much consumers care about these features or their specificity in the great layout of things.
Huawei's P30 Pro really takes excellent zoom shots with its network of three cameras. Nowadays, many phones offer a simple camera face unlock that will probably be much faster (though much less secure) than Google's infrared projector dot technology, similar to that used on the iPhone. Since these phones also have fingerprint scanners (it looks like Pixel 4 does not have them), they also offer a more flexible biometric authentication pattern. As for Google's next-generation assistant, the same experience will likely be available on Samsung's Android phones and other devices next year, after Google will have awarded the Pixel its window exclusivity now usual. And we can probably forget Google's price competition, especially now that the cheaper Pixel 3a is a cost-effective alternative.
Consumers replacing less and less their smartphones, the battle to attract their attention is more and more fierce. Samsung launched the Galaxy Note10 + at $ 1100 last month with extremely aggressive takeover offers, with immediate discounts of up to $ 600 if you are trading a Pixel 3, a Galaxy S10 or a Note9, or any other iPhone model X. Although Samsung handsets are notoriously poorly known to retain their resale value (largely because of these promotions), they remain excellent smartphones. Someone from a Pixel 3 could have gone up to 400 Note this year for a Galaxy Note10, and it is extremely unlikely that Google is offering such big discounts to attract customers to Pixel 4. L & # 39; last year, the Google Store valued the Pixel 2 XL at a pitiful $ 325 as part of its exchange promotion for the Pixel 3. This price matches what Apple was willing to pay for the # 3 39 exchange by switching to the iPhone, but Google has to do better here if it wants to attract attention. consumers on the basis of value.
Google has tools at its disposal. Alphabet currently has the largest cash reserves of any company in the world – cash that could be used to subsidize the growth of the Pixel smartphone by undertaking more aggressive marketing offers, promotions and pre-order discounts. But if Google's behavior in the past was an indicator, he hesitated to offer a discount on his Pixel phones until that after they launched, leaving partners like Verizon to take the lead in special sales. Last year, Google sadly dropped $ 200 on the recently launched Pixel 3 XL on Black Friday, which angered customers who had already paid the full $ 900 PDS a few weeks earlier. Such strategies show that a company is still struggling to understand the wild West of consumer electronics retail and paint the Pixel sales team in a particularly dark light. The debacle of the 3 XL Black Friday, in particular, seems to be a limitless incompetence.
Although I consider myself a fan of Google Pixel phones for its unhindered software and outstanding performance in still images, I have no illusions about the Pixel business unit: very wrong. In the absence of radical changes in the company's sales and promotion strategy, its international expansion and a more aggressive willingness to preserve the essential features of competitors such as Samsung, I'm not sure that Google can hope to be a significant player in the larger smartphone. market. We are launching all of our annual punches in Apple's many "innovations" every iPhone launch, but remember: Apple has reached the top. Over four generations (eleven, if you count Nexuses), Google still seems to have trouble getting out of the ground floor.
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