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The wine capital of the world will finally have its place in one of the most luxurious international auction houses. Last week, Sotheby’s announced that it would begin to hold regular wine and spirits auctions in France. The new auctions, which will take place in Bordeaux and Burgundy, will be Sotheby’s fourth international wine auction center.
Not only does the decision to open a new auction venue reflect growing knowledge about wine, it also follows the COVID-19 pandemic. Alcohol sales have skyrocketed over the past year, and it’s no coincidence that people in lockdown have become wine fanatics. Around the world, the alcohol industry has experienced an unprecedented boom, reflecting an increase in consumerism and appreciation.
If you need a third-party expert to comment on the Sotheby’s and big liquor industry ad, Torrey Grant is a fine wine expert. Grant is an assistant professor of wine studies and author of Sharing the grape: a journey around the world of wine. You can see examples of his comment here, and you always contact him directly at [email protected].
“The past 18 months have changed the face of the wine industry in many ways. So much so that determining which changes were ‘good’ or ‘bad’ may still be a long way off, ”Grant said. “The online wine auction segment of the industry has grown in 2020, as has the fine wine market as a whole. With consumers who didn’t experience financial hardship in 2020, but saw limited outlets for spending (no travel, restaurant meals, etc.), buying great wines has become a passion.
“Sotheby’s decision to finally open an auction house in France comes at the right time,” said Grant, because “moving to Bordeaux seems as natural as any industry for a long time, as 85% of the Their wine’s value comes from France. Yet this seems to be overdue as well.
“In addition, for many collectors Burgundy and Bordeaux represent the heart of the wine world and quite possibly the bulk of their collection and it seems doomed to great success,” said Grant.
To arrange an interview with Professor Grant, please contact Lily Datz, Media Relations Intern, at [email protected] or 315.730.3996 or Ellen Mbuqe, Director of Information and Public Relations, at [email protected] or 412.496.0551
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