The most incredible gadget that Apple plans to present this fall is something you've never seen coming (here's why it's awesome)



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Autumn is finally here. The kids are back in school and the leaves will change soon. But first, there are more important issues to be addressed. This is because the fall means new gadgets of Apple.

The company has already sent invitations to its launch event next week, where, in addition to the latest iPhone and iPad – as well as new iOS software – Apple seems ready to announce that you probably did not expect to see. At least that's what comes out of a MacRumors report that he discovered references to Apple's Augmented Reality (AR) glasses project.

It's not that crazy. First, Tim Cook has already stated on the record that RA is one of the most important borders that Apple plans to conquer in the future. This is already an important part of the game, it has been added to Google Maps in iOS13 and many third-party applications, including those from IKEA and American Airlines, have used the AR kit. Apple to take advantage of this technology.

But glasses? I feel we have not seen anyone prove that this is something that people really want. Google Glass, for example, still exists, but you can not buy them. Google no longer sells them to consumers. Which is good, because at $ 1500, nobody really bought them anyway.

Of course, if anyone can find a way to do the glasses well, I'm comfortable putting my money on Apple. The company knows how to make hardware – something that Google has never really excelled at – and its goal of creating incredible user experiences is ideally suited to the development of a technology that relies heavily on the user experience .

It will certainly be interesting to see what kind of computing power Apple can put in a pair of glasses. Again, rumors reported by 9to5Mac indicated that it could follow the path of the Apple Watch, with most of the computing power available on the iPhone.

While Google is now limiting its anti-glare eyewear project to professional customers such as manufacturers or other specialty industries, it's not hard to see how Apple could generate demand among consumers. 39 a way that Google could never get. After all, Apple has convinced one hundred million people to walk around with a pair of dangling earpieces that most resemble Q-tips.

In many ways, the anti-reflective glasses are really bright. Apple has mostly saturated the smartphone market, and recent updates on this topic are not really revolutionary. Most experts expect the 5G to be at least a year from Apple devices, which means the company could use something to generate buzz. The release of a product that nobody saw coming would be absolutely winning in this regard.

It would also be a victory for AR and society's belief that it has real value for our ordinary lives. Unlike virtual reality (VR), where users are transported to a totally artificial representation of the world (or another place), the RA serves to increase the information we receive about the real world around us. A device that provides immediate visual information is much more useful than having to look at your phone and open an app.

Obviously, there are not many details at the moment, we do not even know exactly when we could see a pair of Apple glasses, apart from the fact that it is now referenced in iOS 13, which means that this could be the case this fall. Whatever Apple plans to publish, it is becoming increasingly clear that augmented reality is about to become a reality in the real world as soon as possible.

The opinions expressed here by Inc.com columnists are theirs, not those of Inc.com.

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