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"Design must be at the heart of our product," Cole said. "Design is a key element for us." If the focus is on aesthetics, it should not be surprising that Mr. Cole "people will see him and go," Wow. "
With the decline in sales in the sedan segment, Cole states that "if you want to be a successful performer on this part of the market, you have to do it with something that looks good." Cole reminded us that design "was a key part of Kia's growth strategy in the United States."
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