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The Weeknd shocked many who listened to the American Music Awards on Sunday when he showed up with a face covered in bloody bandages.
Fortunately, the musician, whose real name is Abel Tesfaye, was not the victim of an accident or an altercation before the show. In fact, he has appeared in public with fake injuries since August, when he accepted MTV Video Music Awards in a similar situation.
According to Yahoo Music, the bandages are part of a sort of acting method the artist has, whose VMA-winning music video for hit song “Blinding Lights” shows him getting beaten up by bouncers and then injured in drunk driving. accident.
The track belongs to the album “After Hours”, which The Weeknd told GQ is a concept album from a “character losing your mind in Vegas” perspective. As well as being bloodied in the video “Blinding Lights”, he also debuted with his bloody-faced alter ego in “Heartless,” the album’s first music video in September 2019. All subsequent videos from the album have shared a similar theme.
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It looks like The Weeknd is only leveling up with their fake injuries in every subsequent public appearance, with Sunday’s AMAs being the last. She reports that the artist’s intention is to make a statement on the dangers of drinking and driving.
The Weeknd appeared at the 2020 AMAs with a bloody, bandaged face.
(Emma McIntyre / AMA2020 / Getty Images)
He maintained the gaze as he accepted AMA Awards and even performed on a closed Los Angeles Bridge alongside saxophonist Kenny G on Sunday. The duo were on hand for a performance of The Weeknd’s songs “In Your Eyes” and “Save Your Tears”.
If the trend continues, it’s possible The Weeknd will look even more battered when he takes the stage at the 2021 Pepsi Super Bowl Halftime Show. It was announced last week that the artist has been featured for the highly coveted performance of this year.
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“The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are delighted to welcome The Weeknd on stage,” said Todd Kaplan, vice president of marketing, Pepsi, in a statement. press obtained by Fox News.
“Pepsi has worked with some of the greatest artists in music over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars and most recently Jennifer Lopez and Shakira. After a year largely void of live music, we can’t wait to watch The Weeknd transform the world’s greatest stage with his limitless talent and creativity, delivering what is sure to be an unforgettable performance that will be remembered for years to come, ” he added.
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“Performing on the iconic stage. See you 7.2.21, ”the Grammy musician, 30, written on twitter. The Weeknd said he was “honored, honored and thrilled to be the center of this infamous scene.”
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Fans can only hope the artist will avoid real injuries by February 7.
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