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The chain will begin selling Stroopwafel McFlurry, Grand McExtreme Bacon Burger, Chicken Sandwich with Mozzarella Tomato and Bacon and Cheese Fries at McDonald's locations across the country, starting June 5. The company announced Wednesday the limited-time promotion.
Although the new articles – which come from the Netherlands, Spain, Canada and Australia – may seem unfamiliar, they are actually not so different from what McDonald's already serves. noted Sam Oches, editorial director of Food News Media at QSR.
Oches described the move as a marketing effort that could help increase sales in the short term, but would not likely lead to long-term gains.
"After such a positive reaction from the Australian company Cheesy Bacon Fries in the United States, they achieve a victory round," said the company in a statement released on Wednesday.
McDonald's serves different dishes in its different establishments around the world, depending on local demand.
"We know that our American customers are curious about McDonald's international products," said Linda VanGosen, McDonald's vice president of menu innovation, in a statement. She added that the company was "delighted to take advantage of our global reach and bring popular flavors from around the world next month".
"Americans are increasingly traveling to international destinations, and menu items developed for these global markets have also sparked renewed interest," said Jill Failla, Food Service Analyst at Mintel Research Company. . "It makes a regular menu item more exotic and fun."
Faill added that the added menu could be a "prelude" to adding meatless burgers to American menus.
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