Thomas Kurian of Google Cloud adopts a multi-cloud strategy with Anthos

Back at its former Oracle company, Google Cloud CEO Thomas Kurian criticized Oracle co-founder Larry Ellison for a key cloud strategy, Bloomberg said..

Kurian essentially wanted the Oracle software to run on competing clouds such as Amazon Web Services and Microsoft Azure, while Ellison wanted it to remain locked in Oracle's own cloud, the report said. Oracle declined to comment on this story.

But now that Kurian is the new boss of Google Cloud, he seems to seize the opportunity to hold the game book he could not use at his previous employer.

Anthos, the software cloud platform that enables customers to manage their infrastructure through Google Cloud, Amazon Web Services, Microsoft Azure and their own data centers, was the main announcement of the Google Cloud annual conference. In other words, Google helps customers in their decision to use the cloud provider of their choice, even if it's a competing business.

"It allows [customers] to secure and manage on multiple clouds in a consistent and unique way, "Kurian said on stage Tuesday.

Read more: Google Cloud beats Amazon in the forefront with Anthos, a new hybrid cloud offering

This announcement is a nod from Google that the industry is moving in this direction, said Sanjeev Mohan, director and senior analyst at Gartner. Although Google Cloud has begun to adopt a multi-cloud strategy under the previous CEO, Diane Greene, Kurian has a solid track record, said Mohan.

"I like very much the openness they are showing in this area," Mohan told Business Insider. "I think he's focusing all his efforts on adopting multi-cloud technology, open source technology and partners, while focusing on solutions for end users."

"How do you convert those leads into dollars?

According to the RightScale Cloud State Report, 84% of companies have opted for a multi-cloud strategy, which seems to indicate that Google is on the right track.

The new approach to Google Cloud, however, lies in the fact that its product allows customers to easily run their software and services in different cloud environments. Normally, it is difficult and tedious for developers to write and deploy these multi-cloud integrations.

However, with Anthos, Google promises that developers will only need to configure their apps once, and that they will work on Google Cloud, a local datacenter, or another cloud.

"If you're a developer, you'll avoid the trouble of rewriting your code just to deploy it to another cloud," said Jennifer Lin, director of product management at Google's Anthos, at the next conference.

Eric Brewer, vice president of infrastructure and member of Google, said that Google was still an engineering-centric company, which guided the development of Anthos – but he added that this technology could offer more opportunities to society. Kurian said that he planned to quickly develop the company sales team. The rise of Anthos offers these sellers a solution to a real problem they encounter.

"We have tons of leads," Brewer told Business Insider. "How do you convert those prospects into dollars?" This is where Thomas Kurian has direct experience and credibility … I think we've known for a long time that we need a bigger sales team and more customer support, the right price? As an observer, these elements are all important. "

It's not just in the cloud that Google is reaching out to other companies. Google Cloud announced partnerships with seven open source software companies, with a new system that includes revenue sharing and mutual customer support services.

In addition, Google Cloud includes some key Microsoft services. On Wednesday, Google Cloud announced that customers could run two Microsoft services on its cloud: the Microsoft SQL Server database server and Microsoft Active Directory, which facilitates the management of users and devices on a network.

Read more: Another cloud manager leaves SAP while CEO Bill McDermott pursues cloud strategy that Oracle refuses to try

Daniel Ives, chief executive of Wedbush Securities, said that Google's adoption of a multi-cloud strategy put it in a good position, but that there was still a lot to be done to prove that he was serious.

"I think the focus is more on partnerships and the multi-cloud approach," Ives told Business Insider. "It's still an important goal for Kurian, they have to talk in this sector about corporate demons, he's trying to set the tone, it's a pivotal time to succeed in this cloud race."

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