Tumblr’s parent company buys popular Pocket Casts podcast app



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will soon have a new home. Automattic, the parent company of Tumblr and WordPress.com, buys the podcast app from a collective of public radio groups, including and. Automattic has not disclosed how much it will pay for Pocket Casts.

Co-founders Russell Ivanovic and Philip Simpson will remain in charge of the Pocket Casts team. It looks like Automtic is already thinking about ways to integrate the cross-platform app into its blogging tools.

“As part of Automattic, Pocket Casts will continue to provide you with the functionality you need to enjoy your favorite podcasts (or find something new).” “We will explore creating deep integrations with WordPress.com and Pocket Casts, which will make it easier to distribute and listen to podcasts. “

Blogs and podcasts use RSS feeds for distribution, so it makes sense to integrate the two platforms. Earlier this year, Spotify-owned Anchor partnered with WordPress.com via text-to-speech technology. It will be interesting to see how the Pocket Casts Agreement is factored into this partnership, if at all.

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