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When the Royal Battle of Electronic Arts Apex Legends launched by surprise early last month, it seemed like the entire gaming community was starting to pay attention at once. The immediate interest is that EA paid Twitch's best streamers to promote the game. And, in fact, one of these streamers, Fortnite The extraordinary Tyler "Ninja" Blevins could have won up to $ 1 million. Reuters.
Ninja promotions live and on social networks have helped Apex Legends is gaining ground among its approximately 13.6 million Twitch followers, as well as on its more than 4 million Twitter account and its Instagram audience of over 13.2 million. Now, an anonymous source tells Reuters that his efforts were worth the sum of seven figures.
An EA spokesman said The edge the company does not comment on the details of our agreements with content creators with whom we have worked at Apex Legends launch. "
Game companies that pay banners to promote a new game are not new development. With the rise of gaming content on YouTube more than a decade ago, companies are increasingly turning to content creators to create a buzz about a game, treating these influencers as essential tastemakers. blow up a new title overnight.
Now, with Twitch having the space around live streaming and sharing YouTube (but still dominating) in the spotlight of the video with Instagram and Twitter, it seems like paying the influencers to promote the launch of a game is the new norm. But we have never heard exactly How many creators like Ninja benefit from these transactions, making this figure of $ 1 million (if true) a revealer.
Regardless of EA's agreements with the creators of paid content during the initial launch – a 24-hour period only, the company said The edge – banners like Ninja, Michael "Shroud" Grzesiek and Jack "CouRage" Dunlop, among many others, continued to play Mountain peak days and weeks after its release on February 4th. This has led to a largely organic increase in its popularity, says EA.
Remains that Ninja revealed in his sources and on social media until February 8 – more than 24 hours – that he was sponsored by EA. It is unclear whether he had disclosed his remarks out of caution or whether he had assumed that the agreement had lasted longer. Regardless, after his first month in the market, Mountain peak Respawn developer said the game had 50 million players registered on console and PC, probably helped by Ninja and other streamers.
Ninja would have won nearly 10 million dollars in 2018, mainly thanks to streaming Fortnite. In addition to subscriptions to Twitch, he earns money through YouTube ads, has referrals with Red Bull and Uber Eats, has appeared in a Samsung advertisement for the Galaxy Note 9 and has negotiated many other deals. He never gave the world a precise breakdown, although he did not deny an income of $ 500,000 a month when asked what his salary was. The New York Times in December. "I wanted to hide everything we won because I'm mad. But now, I want everyone to know: this is what the best players can win, "said Ninja. "It's important that parents can see."
It is difficult to say how extensive the announced environmental assessment agreement is compared to other Ninja offers or compared to the offers of other banners, which have also been secret. But we know that a month after the launch, Apex Legends has grown remarkably fast – he now has a quarter of Fortnite200 million registered users, and its growth continues to grow. Ninja, by contrast, took over the streaming Fortnite for the most part since the launch of the eighth season of the game at the end of last month.
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