Facebook challenges Tik Tok and attacks the entertainment market with Lasso

Facebook has launched the application of Lasso entertainment videos, challenging the Chinese network Tik Tok and its widespread application. This new application will provide an experience to users of the short entertainment video manufacturing platform and will share with friends a similar approach to the Tok Tok application, in order to keep its rival in the network market As the proportion of net youth users decreased.

Facebook is looking to launch Lasso to revive the teen network, which had lost about 20% between 2014, when the number of users in this category had dropped from 71% to 2018, which had reduced the proportion of Teen pioneers at 50%, while Tok has been passionate about a wide range of users around the world to become the leading application of video sharing integrated with music.

The app is available today on iOS and Android, where users will be able to record video clips of themselves during various activities such as dancing, synchronizing with music in the background and sharing with friends, as in the Chinese application, as well as the ability to record short videos similar to the Vines hosting service.

The user can register in the new application for Facebook by creating an account to log in to the Facebook account or via Aletstqram, which allows the application to access the profile of the user. User and media content, then move between a large number of videos supported by the automation function once it passes. On the personalization and sharing features available on other social platforms.

The company did not announce its service with an official statement and only told Bowen's product manager that Lasso's direct manager via Twitter on his personal account on Twitter was planning to launch his team for the application.