Social networks … Will future television become?

Snape's Snapchat has access to hundreds of millions of phones thanks to Flattera) And its ease of use and sharing of content with others . But the company sees more in its program, where it revealed its intention to make its own video presentations and publish on its platform, similar to that used in "Netflix" but the duration of presentations varies from 3 at 5 minutes. How long will users spend to implement their market share of digital advertising on mobile devices?

– Strategic Alliances

The company began collaborating with NBC Universal, a television content maker, to create a studio in California to create digital content for Snapashat. NBC Universal has invested approximately $ 500 million in SNAP. Time Warner, one of the largest television networks in the United States, will also develop $ 100 million content for exclusive application offerings.

Snape has expertise in digital media through Discovery »Discover, launched in 2015 in collaboration with a series of global media agencies, such as CNN and Buzz Feed, to create content for the service that includes the News, entertainment and fashion. It is clear that the company wants to be one of the best friends of content producing companies, so enrich its platform with attractive content as soon as possible. The company has covered the previous winter Olympics in South Korea in cooperation with NBC by launching the direct broadcast feature of the efficiency, so that users can keep up with the news of the competitors and the events where they are.

6-second non-skippable ads, including upcoming movie ads, modern mobile phones, fruit drinks and more. It is important to note that the nature of these advertisements is similar to those that appear during television shows. They are displayed during the presentation of the content or the story and disappear. Thus, the user completes the story that he sees in the application.

– Redefinition of digital television

But Snape is not the only one in this direction, Apple has produced a program called "Snapech" Planet Applications "Planet of the Apps, the first content to offer exclusively to subscribers Apple Music. The company also invested $ 1 billion in the production of exclusive content to enrich the Apple TV experience.

For its part, Facebook believes that the future of the Internet is video offerings, the launch of Facebook Watch to stream live and recorded videos, With its own series produced by Time Network, National Geographic and US Women's Football Association (also available on Facebook Video). As for YouTube's parent company, Alpha has revealed Premium Premium for $ 11.99 for exclusive commercial-free programs and shows. Amazon has previously launched its Amazon Prime Video series and exclusive in more than 200 countries worldwide for a monthly subscription of $ 2.99. For Netflix, he revealed that he would spend about $ 8 billion for film and series production for his service in 2018, with Twitter working on broadcasting and covering sports events directly.

Speaking of Twitter, Dot com is launching live Arabic content for the Middle East and North Africa, called #YallaGoal, in conjunction with the FIFA World Cup ™ in Russia. The two-day program was focused on artistic ideas and entertainment related to football and celebrities, including games discussions, performance evaluation, digital analysis and commentary of followers on Twitter, followed by referendums and sessions. Questions and answers via Twitter and viewer contests, as well as exclusive interviews with celebrities from across the Arab region.

Kanda Ibrahim, Director of Media Partnerships for the Middle East and North Africa On Twitter, the arena has seen significant changes in media consumption of the content and habits of the recipient since the FIFA World Cup 2014, with the development of the "Twitter" platform thanks to video offers, interaction and direct conversations. The number 1 Yalla-Jol broadcast exclusively on Twitter, wherever and on their mobile phone, allowing them to participate in one of the most popular and most popular sports in the world at the time.

Twitter had entered into the first sports agreement for a world championship in the year 2017 to fully broadcast the Arab football clubs of Egypt on Twitter, result of two million views of the last two stages of the league . Twitter recently signed an agreement to broadcast 25 US and Canadian football matches per season for a period of three years, while Amazon revealed last month the purchase of rights to broadcast 20 Premier League matches each season until in 2012, Facebook signed an agreement to broadcast 25 tennis matches in the United States.

It is clear that various technology companies and social networks are redefining the Internet TV industry by creating different service models for services, very quickly in order to obtain financial returns (19659003) – the development of the benefits of Snapshat

and Snape is currently developing a platform Games apart with an accessible app store accessible from the Snapshat app itself. The service is expected to be launched this fall, the company working for about a year on this platform and supporting the ability to easily purchase games and accessories since the Snabshat application, so that the games become an important part of the application and that filters are fun. The company has already developed filters for its application that interact with the voice of the user while taking pictures, so that some parts of the picture move according to the audio. The company also developed the Lens Studio platform to enhance the capabilities of designers and developers to develop new filters and extend the functionality of filters aimed at raising the level of interaction with the audience through the platform 'Snabshat ". With this personal computer program, you can create and deploy filters for developers and businesses in Augmented Reality AR in Snapshat. The team also launched the Official Creators Program, which will allow Snapshot to showcase and work on a selection of individual designers on a collaborative basis.

The company has also added a new series of facets, including the coloring of faces. Provides the ability to paint on faces, suitable for filters that highlight cosmetics, fashion and accessories. The second model is the "image" that is similar to facial coloring, but the designer needs an image of a prominent face to work immediately. We also mention the "face manipulation" model, which is suitable for those who wish to change the facial features to have a fun appearance, such as widening the face in all directions or blowing the eyes, and others. As for the model of "distortion", it allows to create experiences based on the facial movements of the user, such as raising the eyebrows, open and close the mouth and smile, and others. The 2D Elements template can add 2D elements to the user's head to personalize images and digital stories. The 3D Elements template allows you to easily add and share 3D elements on your face. The baseball cap, which allows the user to create a hat for 3D baseball, add simple adjustments, change his color, add an image to his face, add it to his face while shooting, and share the final score with others.