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A pilot program that will track people’s routines, such as running and running, may soon be rolled out in the UK, to reward those who make healthier choices, according to reports in the UK press.
The government-backed program, which will encourage those who choose a lower fat diet and walk more, is expected to launch within the next six months, The telegraph reports. A special app is in the works and businesses are signing up to participate, suggesting it could be introduced nationwide in time for the New Year’s New Year’s Resolutions boom.
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Those who choose fruits and vegetables at the supermarket would be given “free treatsAs well as those who increase their daily exercise by walking and running or participating in special activities. Points received through the tracker app can then be redeemed for event tickets, discounts and other bonuses.
The pilot project is said to have cost the government £ 6million ($ 8.25million). Entrepreneur Sir Keith Mills – the man behind the widely used Air Miles and Nectar customer loyalty programs, was reportedly involved in its rollout.
Prime Minister Boris Johnson has reportedly given the green light to “radical“new diet as it desperately seeks to manage obesity levels in Britain, which has one of the worst records in this regard in Western Europe. The majority of the UK’s adult population is overweight and overweight. ‘one million people were hospitalized last year due to obesity-related illnesses.
“There is a whole team in Downing Street working on this, and the Prime Minister thinks we just cannot go on as before and now need to tackle it head on., ” The telegraph cited an anonymous source from Whitehall as having said. According to the official, Johnson is taking the matter rather personally and is currently on a “very rigorous diet“himself.
Johnson, who suffered from a severe case of Covid last year, believes the obesity problem is particularly troubling amid the ongoing coronavirus pandemic. Overweight people considered to be more severely affected by the virus, a recent controversial report from the World Obesity Federation suggesting that there was a correlation between being overweight and a high risk of dying from Covid that was only exceeded by the risk posed by old age. .
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In an effort to slim down the nation, a number of plans have already been proposed this year. A tax on sugar and salt was suggested in a recent expert report, which recommended a per kilogram tax on these products when sold at wholesale, but Johnson reportedly said it was not.attractedTo the proposal.
Another plan, aimed primarily at tackling the problem of childhood obesity and the consumption of junk food, has however been announced by the British government. TV ads for foods high in fat, salt or sugar will be banned before 9 p.m., with the measure due to take effect at the end of 2022.
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