$ 1,500 Mirror Releases Live Fitness Classes to Compete with Peloton and ClassPass

Another home fitness business is making its debut today. Mirror goes out of stealth mode with the introduction of its eponymous device. It's a mirror on a 40-inch, 1080p vertical screen that broadcasts live or pre-recorded fitness classes. The idea is that you can stand in front of the mirror, follow the trainer's instructions that are displayed behind your reflection, and always see you train. This contrasts with the fact that people have to take their phones to watch a class or train in their living room because it's their TV. The device costs $ 1,495. Yes it is true. It's very expensive. With it, you get a heart rate monitor that runs through your chest and your resistance bands. A monthly content subscription costs $ 39.

The unit has built-in speakers, so you do not need to connect the external audio, although you can do it via Bluetooth. The problem is that Spotify Premium has to play music. The class will automatically load a playlist, but users will be able to exchange them as they please. It also features an integrated 5 megapixel camera at the top with privacy coverage. This is only used if users are paying for personal training sessions.

Mirror films his classes in his New York-based studio, where during live classes, instructors can see participants and call them specifically. The company clearly wants to create a kind of camaraderie between students – users can also react to classes during classes with emoji. In addition to showing the trainer on the screen, Mirror displays users' heart rate and calories burned, as well as their overall workout summary at the end of the course.

Mirror

The entire Mirror device is controlled through a complementary iOS application; it is not touch activated. With the application, users can select their classes and capture any injuries or areas of interest that they might have. The mirror will propose changes to the injured users, while the app will create a schedule to help users focus on their goals. These changes appear as an image window in the image in the lower left corner. Users can tell the application what additional accessories they have put in place, such as weights, for classes to incorporate. It weighs 70 pounds, so Mirror will send someone to help mount it, even though it is also equipped with a stand for users to support it against the wall. It is on sale today.

I checked the camera a few weeks ago in New York and I was really intrigued. I am currently working in a regular gym where I take classes. One of the reasons I love this experience is that I can see myself working in the mirror – I am a real mirror pig. Although Peloton is focused on selling treadmills and bikes, I do not usually need extra weight during my classes, which I think is the right solution. That said, you can find a lot of free courses online. Of course, they will not have the instructor aspect live, nor the beautiful reflection and the beautiful user interface, but it is much cheaper than what sells Mirror. Still, I can see it fit into people's lives if they particularly appreciate the fitness and they already have the habit of paying the high price for shop classes.