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Facebook hides that users leave their main application but stick with Instagram and WhatsApp by publishing a new metric. Facebook today for the first time announced that in June, 2.5 billion people were using at least one of its applications: Facebook, Instagram, WhatsApp, or Messenger. This is a useful number because it counts real people, rather than accounts, since people can have multiple accounts on a single application. 2.5 billion people compare to 2.23 billion monthly users on Facebook, 1 billion users on Instagram, 1.5 billion users on WhatsApp and 1.3 billion users. users on Messenger.
Mark Zuckerberg announced the new publication on the second quarter results that saw its user growth slow to its lowest ever rate. Zuckerberg said the figure of 2.5 billion people "Individuals rather than active accounts" which he says "excludes when people have multiple accounts on a single application." And this reflects the fact that many people are using more from one of our services. "
It seems that Facebook has announced the statistics in the hope of diverting attention from the fact that its number of users decreased in Europe in the United States and Canada, contributing to extraordinarily low monthly user growth. This growth problem has dropped Facebook's share price by more than 9% after trading hours.
On Facebook, David Wehner, CFO 2.5 billion, explains: "We think this figure better reflects the size of our community." clarified that the monthly number of Facebook's active users of 2.23 billion "account multiple accounts for a single user, and this represents 10% of Facebook MAU" or 223 million.
By grouping user accounts into an application family, Facebook can hide the fact that its basic application is hitting a wall.For that, it can rely on WhatsApp and Instagram to consolidate For example, if teenagers switch from Facebook to Instagram, they will always be counted in the new statistics, but that does not change the fact that the main producer of the company loses their advantage.
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