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The efforts of wireless network operators to win new customers
are built on offers that sometimes sound good, but do not always make consumers happy. Yet these offers continue to come.
At present, Verizon, the largest carrier, with $ 153 million
Customers and T-Mobile, the third largest, with half of this number, again invite consumers to compare, contrast and (possibly) make a change.
On Wednesday, Verizon reduced the price of
its prepaid packages at $ 65 (from $ 75) for unlimited use, and offered other new prices for a variety of packages.
But just after signing the Verizon deal, T-Mobile unveiled its
Unlimited prepaid plan, for only $ 50 per month, compared to an unlimited plan that previously cost $ 70.
This offer is certainly cheaper than Verizon's. The prepaid crowd is the most
sensible part of the price of the business, so the reduction may seem very attractive.
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It is also available for a limited time, however, and T-Mobile does not say when it will end. And that
comes with some restrictions.
For example, T-Mobile notes in small print that the unlimited plan only applies to domestic use and warns that a "small fraction" of consumers who
use more than 500 GB per month "may notice reduced speeds" during periods of "congestion". The video is usually broadcast in 480p.
Verizon's plan includes less than
restrictions, and is not a time-limited agreement.
Because it tries to be so different, T-Mobile is called the "Un-Carrier" and prides itself on a relaxed social style. A Fortune
A magazine article on the Top 100 Workplaces earlier this year highlighted the disruptive attitude of the company: "T-Mobile was far ahead of AT & T and Verizon in 2016
excess of excess loads that they have generated, forcing its biggest rivals to do the same. "
His recently announced T-Mobile One package, for example, offers an unlimited number of conversations, text and data,
streaming, an agreement to send SMS on flights, mobile access point data and Netflix, among other features, at a price indicated by the research firm Strategy Analytics last week:
savings per line on competitors.
Such offers make T-Mobile attractive, especially for heavy users. It usually works well in urban areas, but its reputation for
irregular service in New York and in the backcountry, although the carrier is working to improve this perception.
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