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Facebook has just released a new application similar to TikTok. Lasso, available now on iOS and Android, may well be Facebook's latest attempt to win back teenagers. ( Facebook | Apple )
After repeatedly cloning Snapchat, Facebook is ready to explore other companies. This time, he is interested in the popular TikTok short video service, which is quickly offering its own version called Lasso, now available on iOS and Android.
Lasso allows users to create short, fun videos like on TikTok, which has recently merged with another video application called Musical.ly. Suffice it to say that Lasso is a new attempt on the part of Facebook to convince teens, especially since they belong to the least age group involved in the social network. In 2018, only half of teens report using Facebook again, far from 2014, where 71% of them had already done so.
The new Facebook clone
It remains to be seen whether this attempt will yield positive results, but Facebook has clearly understood the reason for its many successes by cloning the main features of Snapchat and distributing them on all of its services. Not only is its Stories format available on Instagram, but users can also find it on Facebook, Messenger and even WhatsApp.
Lasso was first developed at the end of October. With this one, users can register themselves by dancing and synchronizing their lips with the music, just like what they can already do on TikTok. In addition, the application also allows them to record very short video clips, similar to Vine videos.
Facebook puts on the lasso
"Lasso is a new standalone application for short, entertaining videos – from comedy to beauty to fitness – we're excited about the potential here and we'll get feedback from people and creators." said Facebook.
Users can log in to Lasso via their Instagram or Facebook account. After that, they can scroll through an infinite stream of autoplay videos. Hashtags are displayed well below and it is possible to filter the content with different tags. Lasso videos can also be shared as Facebook stories, and Facebook indicates that users will soon be able to share them on Instagram. For the moment, profiles can not be set to private for an unexplained reason.
There is already a lot of content on Lasso right now, so new users should be entertained for the moment. This will inevitably swell as more and more users enter the front. However, Facebook is strangely silent about launching the application. He has not made any official announcement so far. No clear reason why.
Lasso is now available on iOS and Android.
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