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Samsung likes to do things its own way and create an ecosystem comparable to Apple. As such, it's hardly the one you expect to follow the line when it comes to Google's Android standards. But if China's Xiaomi, Samsung / Apple, miraculously shot the Android One Mi A1 phone, then surely there is hope for Samsung, right? This seems to be the case, at least for a budget GB Android phone, based on rumors around the J260F. But before singing Hallelujahs, it's not what you think and can, in fact, be a short-lived experience.
From the beginning, Samsung has realized its vision of how Android should behave and behave. It started at a time when Google did not have such a strong vision, allowing Samsung to almost define how the world perceived Android. Being the largest maker of Android phones, there was a real risk that Samsung's Android brand, called TouchWiz, would be presumed to be the Android experience
Google has finally pushed back with its blank Android experience. It took time for the idea to become mainstream but, thanks to Nexus and Pixel devices, "vanilla Android" has become one of the most sought after features of any new smartphone.
This has not helped the Samsung cause that TouchWiz, over time, has become more of a liability than an asset. It was inflated and slow in comparison and the updates came slowly, if at all. Samsung relaunched TouchWiz in Samsung Experience and tried to do better. But it was too late and the picture was blocked.
Samsung's fans wanted a Samsung phone with an Android vanilla experience. They eventually get one, but that's not exactly what they wanted. This Android Go phone, like any other Android Go phone, is not a premium flagship product. The J260F, as indicated by the prefix, is an entry-level phone. According to the recently disclosed specifications, it will get a 5.0-inch screen, Super AMOLED of course, and will run on an Exynos 7570 processor with 1GB of RAM and 32GB of storage. The 2600 mAh battery may be too small for a Samsung, but without TouchWiz / Samsung Experience, the battery may not be too charged.
Like any other Galaxy J phone, it will be marketed in a limited number of countries. Names of SamMobile United Kingdom, Uzbekistan, Caucasus countries, Germany, Italy, Ukraine, Russia, Kazakhstan, France and Poland for the J260F, Argentina, Bolivia, Chile, Colombia, Trinidad and Tobago, Peru, Panada and Paraguay for the J260M and Cambodia, Thailand, Singapore, Malaysia and Vietnam for the J260G. The choice of countries is not random. These are the markets where Samsung is losing ground against other manufacturers, especially Chinese.
His Android Go phone, then, is really less about Google's program support and more about trying to recover market share. Android users want a Samsung Android vanilla phone, right? These same users, however, may actually want a more powerful phone than an Android Go. Some of these markets already have Android Go phones. Some might even have mid-range Android phones available. There could be less reason for buyers to opt for a Samsung Android Go phone, depending on how much Samsung will charge for them.
There are obvious advantages to having a Samsung Android Go, but this is not a panacea. Samsung will always have a role to play in ensuring that updates arrive in a timely manner. And Samsung will also have to do its part in the marketing of the device, which will compete with its own custom Galaxy J phones. Given his previous experience with Google Play Edition phones, this may not be the case. This Android Go phone could end up being a unique thing just to keep Google happy and certainly not indicative of Samsung's future direction.
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